A colleague recently mentioned a best-selling book called The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. It’s a guide for cleaning up and decluttering—getting rid of the items that no longer “bring you joy.” Intrigued, I picked up a copy in hopes of embarking […]
A Checklist for Sourcing, Creating, Preparing, Purchasing, Formatting and Protecting Your Images
Most of your marketing efforts will involve imagery of some sort. Since there are many possibilities for sourcing, creating, formatting and using these images, it makes sense to follow specific steps to streamline your project implementation to create […]
Using unofficial themes, plugins, templates or extensions can be asking for trouble. The sharing and collaboration encouraged by popular open source software platforms like Joomla, Drupal and WordPress makes it easy to move from sharing into carelessness.
If the piece of software you found for your website or blog […]
The mighty Call-to-Action: Working hard to motivate people since the dawn of marketing
I learned about creating an effective call to action many years ago as a direct mail designer. Traditional direct mail promotion involved a multi-step process: advertising with calls-to-action that included company phone number and address and a response device […]