How to Measure Your PR Program Impact: A simple tool

A standing joke among PR professionals is that we went into public relations to avoid numbers and “doing math.” But alas, we all know that math is a must—measuring the impact of our work is essential.

There are many different ways to measure the impact of your PR work. But […]

Video Strategy: Which online video style is right for you?

Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot of things. Websites can range from a simple and very basic informational microsite to an extremely complex fully integrated customer […]

10 Steps to Effective Call-to-Action Design

The mighty Call-to-Action: Working hard to motivate people since the dawn of marketing
I learned about creating an effective call to action many years ago as a direct mail designer. Traditional direct mail promotion involved a multi-step process: advertising with calls-to-action that included company phone number and address and a response device […]

Planning Your Inbound Marketing Offers

Inbound marketing is all about providing relevant content to your prospective customers with the goal of building relationships and ultimately, converting to sales. It doesn’t matter if you sell a product or service, sharing your knowledge is valuable — but where do you begin?
Think of planning your inbound marketing […]

The news release alone does not a PR program make

Most businesses and non-profits are familiar with the traditional news release. You know, the “who,” “what,” “where,” “when” and “why” of your news in the inverted pyramid style (most important on top, least important at the bottom).  In years past, the news release served as the backbone of most […]

Video Strategy Take Two: DIY Video Production

In Video Strategy Take One: Ask Yourself Five Questions, I wrote about the important questions to answer about your video project before speaking with a video production company. And while those answers could be used to design a creative brief  for a professional production company, they can also be […]

Vision Changes: Typography for Aging Audiences

Choosing a typeface for older eyes
A reader recently responded to my blog post Typeface Choice: Ask yourself Three Questions, by raising an important series of questions on changing vision, information accessibility and type readability for an aging population. The reader works for a nonprofit community support agency that is […]