• Why Your Nonprofit Is A ‘Best-Kept Secret’ And How To Fix It: retriever looking through fence
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    Why Your Nonprofit Is A ‘Best-Kept Secret’ And How To Fix It

Why Your Nonprofit Is A ‘Best-Kept Secret’ And How To Fix It

If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the Best-Kept Secret book, but it seems as if a larger-than-usual number of nonprofits self-described as a ‘best-kept secret’ have crossed my path lately. Yet […]

Your PR Toolkit: Small things that have BIG IMPACT

If you have a PR firm working with you and your organization, you’re in good hands! That’s because you know your PR team is sweating the small stuff, so you don’t have to. I know, I know…it can occasionally feel like we are pesky flies on a hot summer […]

Feeling Overwhelmed? How to Pace your Content

 

We often hear about the importance of timing in content marketing and public relations. I’d like to include pacing as something just as important.  As a runner, I think about pacing a lot especially when I’m in training for a race. The idea of running for a marathon can […]

How to Remove the Curse of Knowledge from Your Writing

The more you know, the harder it is to remove the curse of knowledge from your writing -- baffling others with concepts and shorthand of your daily life.

Unclutter Your Marketing Strategies with Fresh Positioning

A colleague recently mentioned a best-selling book called The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. It’s a guide for cleaning up and decluttering—getting rid of the items that no longer “bring you joy.” Intrigued, I picked up a copy in hopes of embarking […]

Video Marketing Strategy: New Year Inspirations

January is a lot of things. It’s the start to the new year. It’s the time for resolutions. I should eat better, exercise, clean my desk, the list goes on. Companies make resolutions too. We’ll be more effective if we do this, we need to add this tool or […]

Effective Marketing Images: Your Checklist of the Basics

A Checklist for Sourcing, Creating, Preparing, Purchasing, Formatting and Protecting Your Images

Most of your marketing efforts will involve imagery of some sort. Since there are many possibilities for sourcing, creating, formatting and using these images, it makes sense to follow specific steps to streamline your project implementation to create […]