Change Conversations | Marketing For Good

What is the cost of a stunning new website?

I wrote about this last in 2010 when unemployment was near ten percent and competition for work was fierce and cutthroat. And while a lot has changed in the past five years, the steps to create a stunning website for your small business or nonprofit has not. The cost for a new website depends on […]

By |March 19th, 2015|Website Design and Development|0 Comments

Consistency Builds Your Brand: It’s more than a name or logo

We have written about branding before. Usually when non-marketers hear the word “brand,” they think company name, logo and colors. While your company name and logo are an important part of your organization’s brand, they aren’t everything. Branding extends to all aspects of your marketing communications (tone, timing, content, channels, etc.). Consistency builds your brand.
Branding […]

Is Sponsored Content Good for Values-Led Business?

Are you thinking like I’m thinking that it is getting murky out there? My fog meter is registering an increase in befuddling language about sponsored content (aka native advertising), which makes it unnecessarily difficult to evaluate your options. Major traditional publishers such as The New York Times, the Atlantic, Washington Post, the Wall Street Journal […]

By |March 9th, 2015|Advertising and Media, Marketing Strategy|0 Comments

Writing under pressure: What to do

You are six months into writing a monthly newsletter and the words aren’t flowing for your next issue. Or perhaps your nonprofit’s weekly blog post is due at the same time you are planning for an important outreach event, and you are fresh out of ideas. What do you do? I find there are times […]

Why Your Nonprofit Is A ‘Best-Kept Secret’ And How To Fix It

If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the Best-Kept Secret book, but it seems as if a larger-than-usual number of nonprofits self-described as a ‘best-kept secret’ have crossed my path lately. Yet knowing you’re not alone does not […]

By |February 16th, 2015|Marketing Strategy, Purpose, Mission, Values|0 Comments

Your PR Toolkit: Small things that have BIG IMPACT

If you have a PR firm working with you and your organization, you’re in good hands! That’s because you know your PR team is sweating the small stuff, so you don’t have to. I know, I know…it can occasionally feel like we are pesky flies on a hot summer day, buzzing around to touch base […]

By |February 12th, 2015|Best Practices and Tools, Public Relations|0 Comments

Feeling Overwhelmed? How to Pace your Content


We often hear about the importance of timing in content marketing and public relations. I’d like to include pacing as something just as important.  As a runner, I think about pacing a lot especially when I’m in training for a race. The idea of running for a marathon can be scary, but I understand the […]

By |February 5th, 2015|Content & inbound marketing, Social Media|0 Comments