The news release alone does not a PR program make

Most businesses and non-profits are familiar with the traditional news release. You know, the “who,” “what,” “where,” “when” and “why” of your news in the inverted pyramid style (most important on top, least important at the bottom).  In years past, the news release served as the backbone of most […]

Video Strategy Take Two: DIY Video Production

In Video Strategy Take One: Ask Yourself Five Questions, I wrote about the important questions to answer about your video project before speaking with a video production company. And while those answers could be used to design a creative brief  for a professional production company, they can also be […]

Vision Changes: Typography for Aging Audiences

Choosing a typeface for older eyes
A reader recently responded to my blog post Typeface Choice: Ask yourself Three Questions, by raising an important series of questions on changing vision, information accessibility and type readability for an aging population. The reader works for a nonprofit community support agency that is […]

Give the Gift of Google Dashboards

With holiday gift giving season just around the corner, it’s time to start thinking about tracking holiday promotions. Think Google Analytics Dashboards.

5 Tips for Your Next Slide Presentation

Five tips for ensuring your next slide presentation engages your audience and reflects well on you and your organization.

Video Strategy Take One: Ask Yourself Five Questions

Video strategy includes asking yourself five questions before you speak with your marketing agency or your video production team.

Simplify Your Message When You Know Too Much

It's important to simplify your message when you know too much, especially when preparing for media interviews.