If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the Best-Kept Secret book, but it seems as if a larger-than-usual number of nonprofits self-described as a ‘best-kept secret’ have crossed my path lately. Yet […]
If you have a PR firm working with you and your organization, you’re in good hands! That’s because you know your PR team is sweating the small stuff, so you don’t have to. I know, I know…it can occasionally feel like we are pesky flies on a hot summer […]
The more you know, the harder it is to remove the curse of knowledge from your writing -- baffling others with concepts and shorthand of your daily life.
A colleague recently mentioned a best-selling book called The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. It’s a guide for cleaning up and decluttering—getting rid of the items that no longer “bring you joy.” Intrigued, I picked up a copy in hopes of embarking […]
A Checklist for Sourcing, Creating, Preparing, Purchasing, Formatting and Protecting Your Images
Most of your marketing efforts will involve imagery of some sort. Since there are many possibilities for sourcing, creating, formatting and using these images, it makes sense to follow specific steps to streamline your project implementation to create […]