We’ve written before about paid, owned, and earned media channels. Simply put, paid media is an advertisement–content that you develop and pay someone else to publish somewhere whether in a newspaper or online. Owned media is content you develop, publish and own — like a brochure, product sales sheet […]
In my mind, words and language have always been important. (No surprise.) I delighted in the increased attention to inclusive language in communication over the years because it reflected a growing awareness that language does not merely reflect the way we think: it also shapes our thinking.
Today we know […]
Why you care about typeface choice
You understand typeface choice is an integral part of good design and clear communication. Whether it’s online advertising or print, packaging or logo design, you know a typeface says a lot about your brand, and must be thoughtfully and carefully considered. Typeface choice is an essential […]