I wrote about this last in 2010 when unemployment was near ten percent and competition for work was fierce and cutthroat. And while a lot has changed in the past five years, the steps to create a stunning website for your small business or nonprofit has not. The cost for a new website depends on […]
We have written about branding before. Usually when non-marketers hear the word “brand,” they think company name, logo and colors. While your company name and logo are an important part of your organization’s brand, they aren’t everything. Branding extends to all aspects of your marketing communications (tone, timing, content, channels, etc.). Consistency builds your brand.
Are you thinking like I’m thinking that it is getting murky out there? My fog meter is registering an increase in befuddling language about sponsored content (aka native advertising), which makes it unnecessarily difficult to evaluate your options. Major traditional publishers such as The New York Times, the Atlantic, Washington Post, the Wall Street Journal […]
If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the Best-Kept Secret book, but it seems as if a larger-than-usual number of nonprofits self-described as a ‘best-kept secret’ have crossed my path lately. Yet knowing you’re not alone does not […]
If you have a PR firm working with you and your organization, you’re in good hands! That’s because you know your PR team is sweating the small stuff, so you don’t have to. I know, I know…it can occasionally feel like we are pesky flies on a hot summer day, buzzing around to touch base […]