Some things never change — for example, my aversion to our home phone ringing at any time of day. It’s true, I cringe and sigh in total exasperation every single time the phone rings. I don’t mind the blinking on the answering machine at all (because “YES! I MISSED a call! Great!) [...]
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5 Fantastic Free Visual Resources for Writers
5 Fantastic Free Visual Resources for Writers
Five Fantastic Free (and Easy-to-Use) Visual Resources for Writers would be a better title for this post. I must confess that for me, the easy-to-use part is even more important than the free factor. In an earlier post I wrote about my discomfort with the online trend away from words and toward anything visual. But while writers and content marketers want to be read, original photography can be unaffordable, stock photography can get boring and few of us have regular access to a graphic designer with the time available to help develop original visuals to match our blog and content generation schedule.
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LinkedIn: How is your profile?
LinkedIn: How is your profile?
LinkedIn can be a very valuable resource, which you should take full advantage of—both for your company and yourself. If potential clients or hires can get a better grasp of who you are and what you do, they will be much more informed about the potential for a good match.
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Running a Good Customer Marathon
Running a Good Customer Marathon
Serving customers is like a marathon. Sometimes, it’s better to not sell something in the short term in order to do the best thing for your customer. My sister and I, and many others in our extended circle of friends and families, will continue to shop for athletic gear for years. With one “sprint for a single sale,” an offending store lost what could have been a marathon of multiple purchases over many years.
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Prepress File Preparation: Your Production Checklist
Prepress File Preparation: Your Production Checklist
Modern software tools give a finished, polished look to even the roughest ideas, which requires less imagination to visualize the finished product. Because of these very polished preliminary drafts, it seems like the production of a final file once a concept has been approved should take only minutes — but it doesn’t.
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