Why do you need to know about image resolution if you are not a professional graphic designer? If you are ever going to print something, put a graphic on the web, or create a PowerPoint presentation yourself, you want to know about resolution and why it matters for quality.

The jargon

First, there are some important acronyms to learn: DPI, PPI, and LPI are measurements that refer to the composition of an image.

  • DPI: Dots per inch. Generally used in printing, this refers to the dots of ink on one line across one inch.
    A 10 × 10-pixel image on a computer display us...

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  • PPI: Pixels per inch. This term is mostly used for monitors and video production. A pixel is a dot on a video screen.
  • LPI: Lines per inch. This is another print term that is mostly used for half tones and is the measurement of how close together the lines are in the grid.

In print, it takes lots of dots to make an image. In each space, a dot can either be black, or a color. In process printing (also referred to as CMYK), the colors are cyan, magenta, and yellow, and in combination with each other and with black it is possible to create thousands of unique colors. A yellow dot and magenta dot together will produce a tone of red. If you add a cyan dot the red turns to purple.

The quality of a printed image depends on two things: the capabilities of the printer, and the original resolution of the digital artwork. The higher the DPI and LPI, the better the image will look when it’s printed because the dots are smaller and closer together.

Size your images for their use

Don’t confuse image size with file size. The resolution and quality of an image affects file size, and file size can affect effectiveness for a specific use. If you have an image that is high-resolution and large, but reduce it to a small area and put it on your website, it will slow your site load times and possibly discourage visitors. All that extra file size does nothing to help display your image and only slows the loading time for the viewer.