We all hate being ignored, whether we’re trying to make a purchase at the register just as the clerk turns away (even though you were waiting in line) or the unanswered telephone. We invest our time and effort in our selections, and we use our dollars to reward the companies that provide the best product or service to meet our needs. We expect a response.
Is your website ignoring your customers?
Does your website provide a response? If someone fills out a contact form or sends an email, do they immediately get a response to let them know the form was submitted or the email received?
It is important that your website respond to customers just as you would in person. Your contact form should have an acknowledgement page that thanks your customer or potential customer for providing their information. If your customer supplies an email address, your form (or the email that receives the form submission) should reply to the email address.
A responsive website viewed on an iPhone
Are your website pages responsive?
Look at your own site using your phone or tablet. Your website’s responsiveness is also part of the message you tell your customers.
Now, look at your website’s Google Analytics (Audience > Technology > Overview) and see how many website visitors are using tablets or mobile devices (smart phones) to visit your site. Are you serving these customers?
Your website helps customers find you, and find out what it would be like to deal with you. It’s all about how you respond.
Photo: CHRISTOF STACHE/AFP/GettyImages via flickr Australia’s Bernard Tomic returns the ball to Belgian Olivier Rochus during their ATP tennis BMW Open first round match in Munich, southern Germany, on April 30, 2011. Bernard Tomic won the match 6-4, 6-3.
