Social Media

Feeling Overwhelmed? How to Pace your Content

By |February 5th, 2015|


We often hear about the importance of timing in content marketing and public relations. I’d like to include pacing as something just as important.  As a runner, I think about pacing a lot especially when I’m in training for a race. The idea of running for a marathon can be scary, but I understand the […]

Listly, WordPress and the Plugin Dilemma

By |September 18th, 2014|

Our test of the Listly plugin on this blog represents every marketer’s dilemma of the need to weigh the benefits of opportunity and change against the potential drawbacks.

Listly’s appeal to inbound marketers
For those who haven’t heard of it, Listly is a social tool that allows for collaborative list curation. One of the most attractive features […]

How to Leverage LinkedIn for Business

By |July 24th, 2014|

Leveraging LinkedIn for your business is a social media necessity. If you do nothing else in the vast social media continuum, LinkedIn is a solid place where you are likely to engage with industry peers, colleagues and – yes, it’s true – your target audience(s).

Leveraging LinkedIn for Business
I was recently invited to present at Burlington’s […]

Social Media for Regulated Industries: Go or No Go?

By |June 26th, 2014|

To tweet or not to tweet? That is your question, right? Social media for regulated industries is still an open question for many marketers. As with any decisions that have a direct impact on your business’ public image and legal obligations, it is definitely worth thoughtful consideration.
Easier or Harder?
In my experience (as a non-lawyer), I’ve […]

Pinterest and Teens: A new found appreciation

By |April 10th, 2014|

I may have been somewhat premature when I first expressed my doubts about Pinterest for consumers in an earlier post. Let’s just say I’ve been known to be a little slow to warm up to new technology tools (my colleagues might say that’s the understatement of the year). But before you think that Pinterest has […]

Growth Companies and Social Media: Do You Fit the Pattern?

By |April 7th, 2014|

I was struck again recently by the tight correlation between growth companies and active social media use. Because the mega consumer product brands get so much attention – think Coca-Cola, McDonald’s, Chevy and Super Bowl — it’s easy to think large companies in general have embraced social media. The true pattern for business social media […]

Sustainability: Leveraging Twitter Lists on Listly

By |March 3rd, 2014|

This is a test. This is only a test. This is a test to see if the time and effort put into carefully maintaining a list on Twitter can be leveraged on Listly using its new Twitter list integration. For my test I’m using the list I’ve built over the years for active members of […]