Social Media

Social Media: No longer a choice for your business

By |May 7th, 2015|

Over the course of my internship at Marketing Partners, I’ve learned about a variety of different topics and acquired some important real-world skills. Working with a variety of clients has exposed me to all sorts of different industries, but here’s one of my biggest takeaways that applies to all of them – social media isn’t […]

Social Media Use by Tweens and Teens

By |April 9th, 2015|

While we often write about social media in this blog and how businesses and organizations can use it strategically as part of an integrated marketing plan, it’s not often first-hand field research on social media use by tweens and teens can be shared.

But recently I had the opportunity to do some informal research on social […]

Feeling Overwhelmed? How to Pace your Content

By |February 5th, 2015|

 

We often hear about the importance of timing in content marketing and public relations. I’d like to include pacing as something just as important.  As a runner, I think about pacing a lot especially when I’m in training for a race. The idea of running for a marathon can be scary, but I understand the […]

Listly, WordPress and the Plugin Dilemma

By |September 18th, 2014|

Our test of the Listly plugin on this blog represents every marketer’s dilemma of the need to weigh the benefits of opportunity and change against the potential drawbacks.

Listly’s appeal to inbound marketers
For those who haven’t heard of it, Listly is a social tool that allows for collaborative list curation. One of the most attractive features […]

How to Leverage LinkedIn for Business

By |July 24th, 2014|

Leveraging LinkedIn for your business is a social media necessity. If you do nothing else in the vast social media continuum, LinkedIn is a solid place where you are likely to engage with industry peers, colleagues and – yes, it’s true – your target audience(s).

Leveraging LinkedIn for Business
I was recently invited to present at Burlington’s […]

Social Media for Regulated Industries: Go or No Go?

By |June 26th, 2014|

To tweet or not to tweet? That is your question, right? Social media for regulated industries is still an open question for many marketers. As with any decisions that have a direct impact on your business’ public image and legal obligations, it is definitely worth thoughtful consideration.
Easier or Harder?
In my experience (as a non-lawyer), I’ve […]

Pinterest and Teens: A new found appreciation

By |April 10th, 2014|

I may have been somewhat premature when I first expressed my doubts about Pinterest for consumers in an earlier post. Let’s just say I’ve been known to be a little slow to warm up to new technology tools (my colleagues might say that’s the understatement of the year). But before you think that Pinterest has […]