During a recent client meeting, the CEO asked: Should I be on Twitter? This CEO had just come from an industry conference and had participated in a Tweet-up. This was the CEO’s first real exposure to Twitter, although the company has had an established Twitter account for several years. The [...]
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LinkedIn: How is your profile?
LinkedIn: How is your profile?
LinkedIn can be a very valuable resource, which you should take full advantage of—both for your company and yourself. If potential clients or hires can get a better grasp of who you are and what you do, they will be much more informed about the potential for a good match.
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Social Media Integration for Values-Based Organizations
Social Media Integration for Values-Based Organizations
Social media integration for values-based organizations brought 120 of us from across the U.S. together to muse about trends, best practices and challenges.
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Don’t Worry, Be Happy: Matching Messages to Mood
Don’t Worry, Be Happy: Matching Messages to Mood
A good friend and neighbor just happens to be an applied mathematician interested in modeling a variety of physical, biological, and social phenomenon (he’s a super smart guy). Much of his work with numbers and data is way over my head but a recent study grabbed my attention. Chris Danforth [...]
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Social Media Buttons: One Set or Two?
Social Media Buttons: One Set or Two?
Social media buttons seem to be everywhere, except when you want one. I am often frustrated by not being able to share an interesting article, or by the difficulty of finding a company or individual’s social media handle so I can follow them. I have finally come to the conclusion [...]
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