As a solo professional or small business owner, you work hard every day to connect with your customers, peers and other professionals in your industry. We’re not talking the kind of connections made via phone or email, but connecting and networking with others who will help make you more [...]
Keeping up with multiple social media platforms has become a full-time job and it’s easy to fall behind. There have been 5 social media changes recently that content marketers should know about. Within a week Google announced four significant changes, Twitter made one major change, while Facebook and Pinterest [...]
As someone who must use social media for work, I’m always interested in how others around me use social media for pleasure—especially the tweens and teens. Teaching clients to use these tools for effective marketing is one thing our firm does. Teaching our children how to use these tools [...]
I’m hoping curiosity got you this far — far enough to scan the first few lines of this post. That’s because I have decided in regard to Twitter chats there are three categories of writers and marketers: those who love Twitter chats, those who hate Twitter chats, and those [...]
Obviously, it doesn’t have to be summertime to make a splash in marketing.
But with two kids on swim team, we’ve logged many hours at the pool for practice and meets this summer so it’s got me thinking about one of my favorite parts of being a marketer: non-traditional, impact [...]
Recently, I came across a post entitled, “10 things clients get wrong about the media.” Admittedly, the author—a publicist (aka a PR person)—was being a bit harsh to make his point in the article, but tone aside, I could relate to a couple of the items on his list.
A trip back in time begins to explain why today’s close down of Google Reader is such a big deal for content marketers. Many of us became dependent on this one-stop aggregator that collected updates (RSS feeds) from all your favorite blogs and websites in an easy-to-read format.