Social Media

Social Media Preferences for Tweens and Teens…Today

By |2017-07-15T13:16:35-04:00August 29th, 2013|Social Media|

As someone who must use social media for work, I’m always interested in how others around me use social media for pleasure—especially the tweens and teens. Teaching clients to use these tools for effective marketing is one thing our firm does. Teaching our children how to use these tools responsibly is quite another, but equally [...]

Twitter Chats: The Why (and How) for Writers and Marketers

By |2017-07-15T13:16:35-04:00August 19th, 2013|Social Media, Words, Language and Labels|

I’m hoping curiosity got you this far — far enough to scan the first few lines of this post. That’s because I have decided in regard to Twitter chats there are three categories of writers and marketers: those who love Twitter chats, those who hate Twitter chats, and those who haven’t tried them yet. I [...]

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Make a (Marketing) Splash

By |2017-07-15T13:16:35-04:00August 5th, 2013|Creativity, Social Media|

Obviously, it doesn’t have to be summertime to make a splash in marketing. But with two kids on swim team, we’ve logged many hours at the pool for practice and meets this summer so it’s got me thinking about one of my favorite parts of being a marketer: non-traditional, impact marketing. Guerrilla Marketing Guerrilla marketing [...]

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PR only? No such thing!

By |2018-06-22T13:08:09-04:00August 1st, 2013|Public Relations, Social Media|

Recently, I came across a post entitled, “10 things clients get wrong about the media.”  Admittedly, the author—a publicist (aka a PR person)—was being a bit harsh to make his point in the article, but tone aside, I could relate to a couple of the items on his list. It was #10, however, that stopped [...]

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3 Google Reader Alternatives for Content Marketers (Maybe)

By |2017-07-15T13:16:36-04:00July 1st, 2013|Social Media, Tools and Technology|

A trip back in time begins to explain why today’s close down of Google Reader is such a big deal for content marketers. Many of us became dependent on this one-stop aggregator that collected updates (RSS feeds) from all your favorite blogs and websites in an easy-to-read format.

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The Social CEO: One tool that trumps all

By |2017-07-15T13:16:37-04:00June 6th, 2013|Marketing Strategy, Social Media|

During a recent client meeting, the CEO asked: Should I be on Twitter? This CEO had just come from an industry conference and had participated in a Tweet-up. This was the CEO’s first real exposure to Twitter, although the company has had an established Twitter account for several years. The CEO’s question about Twitter was [...]

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LinkedIn: How is your profile?

By |2017-07-15T13:16:37-04:00May 13th, 2013|Best Practices and Tools, Social Media|

LinkedIn can be a very valuable resource, which you should take full advantage of—both for your company and yourself. If potential clients or hires can get a better grasp of who you are and what you do, they will be much more informed about the potential for a good match.

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