Changing Minds: The science behind visual storytelling
Do you feel that? That tugging sensation on your heart? The science behind visual storytelling explains why, and what that means for changemakers.
Three Keys to Changing Minds and Behavior
I know that changing minds and behavior takes more than facts. So why did a recent article debunking various myths about running have such an impact on me?
This is Your Brain: Communication, Persuasion and Change
A spate of new brain science research is advancing understanding of how our brains work — and raising new questions about how to apply that knowledge to change minds.
Campaigns To Save Favorite TV Shows: Why they (sometimes) work
We all have our favorite TV shows, and whether True Blood or Homeland, My Strange Addiction or Dancing With The Stars, the reality is that one day, our beloved escapes from reality will be cancelled (except for Law & Order, those are never going away). To postpone the sadness and withdrawals, devoted fans will frequently [...]
Don’t Worry, Be Happy: Matching Messages to Mood
A good friend and neighbor just happens to be an applied mathematician interested in modeling a variety of physical, biological, and social phenomenon (he’s a super smart guy). Much of his work with numbers and data is way over my head but a recent study grabbed my attention. Chris Danforth and his students at the [...]
Changing Minds: On Storytelling, Donations and Sales
In today’s overcrowded media marketplace, nonprofits and values-based businesses struggle to achieve a shared communication goal — changing minds, the challenge of moving beyond creating awareness to motivating action. Thankfully, effective storytelling techniques are now recognized (and documented) as a shared solution to this increasing challenge. Today, you can either learn to tell stories that [...]
Public Speaking, Interviews and Other Performances
My 13-year-old daughter recently had her first audition…ever. This audition happened to be for the Vermont Youth Orchestra, a wonderful program for school-aged musicians. She is a clarinet player and an introvert. And as I do with many clients when helping them prepare for public speaking or media interviews, I was trying to share some [...]
