Framing and Reframing

Is There Gender Bias in Your Communication?

By |2018-01-07T17:10:44-05:00July 21st, 2014|Framing and Reframing, Media Literacy|

In my mind, words and language have always been important. (No surprise.) I delighted in the increased attention to inclusive language in communication over the years because it reflected a growing awareness that language does not merely reflect the way we think: it also shapes our thinking. Today we know that if words and expressions [...]

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Change Strategy: Avoid Bad Words and Message Mistakes

By |2017-09-14T13:06:18-04:00May 19th, 2014|Framing and Reframing, Words, Language and Labels|

Good change strategy means avoiding the bad words and message mistakes that trigger frames running counter to the positive social change you want to see.

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Telling your story: Touching the hearts and minds of others

By |2017-07-15T13:16:32-04:00October 24th, 2013|Framing and Reframing, Purpose, Mission, Values, Social Marketing|

We’ve written before about the importance of making emotional connections when telling your story. Stories that touch, are stories remembered.

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On the Power of Words, Labels and Language: Do No Harm

By |2018-05-12T21:41:59-04:00August 26th, 2013|Framing and Reframing, Words, Language and Labels|

The power of words, labels, language and frames is often a popular topic at the water cooler and lunch table here, but it has been top-of-mind lately. One reason is a recent experience I had when filling out a form to participate in an online forum with people from around the world. The gist of [...]

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Marketing Spin in Suburbia (or “How I learned to Love My Lawn”)

By |2019-03-23T19:38:38-04:00July 8th, 2013|Framing and Reframing, Fun|

I lead a hectic life—by choice, mind you. I’m not looking for sympathy here. It’s just a fact. With three young daughters and my husband, my job, finding time to exercise, family, friends, the dog (oh, the poor neglected dog!) etc., etc. I feel lucky/blessed. My point is that in the midst of this joyous [...]

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Reframing Early Childhood Care and Education

By |2021-08-30T12:39:40-04:00June 11th, 2012|Framing and Reframing, Our Brains|

The need to reframe social good issues is something the MPI team has written about before. When an issue becomes polarized, and the media comes to believe a ‘balanced’ story must include two opposing extremes as if both were equally valid, then it’s time to create a new frame (a mental shortcut or narrative) about [...]

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