Fun

Quirky Quips, Quotes and Popular Social Media Posts

By |2017-07-15T13:16:29-04:00May 1st, 2014|Fun|

In the world of social media, there is a saying that it doesn't matter whether you are posting for a business, non-profit or personal page — kittens and puppies generate the most engagement and make for the most popular social media posts. One of our agency's most popular recent posts proved just that again in [...]

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Marketing an Experience: How Gators and Fishing Left Me Wanting More

By |2014-03-05T22:44:10-05:00March 6th, 2014|Communication and Marketing, Fun|

School vacation was last week and my two sons and I traveled to visit my parents in Florida. Our lives are hectic with work, sports and school events and we were looking forward to some down time with a few fun plans mixed in. I made the decision (very smart in retrospect) to plan something [...]

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Selling the Customer Experience this Holiday

By |2017-07-15T13:16:32-04:00November 25th, 2013|Communication and Marketing, Fun|

I've been reminded again this year how much theater and shopping have in common, especially around the holidays. The experience is everything. Theatrical debut My 9-year-old daughter just wrapped up her first performance in a main-stage musical -- Joseph and the Amazing Technicolor Dreamcoat. (She was FABULOUS, of course.) A local theater company celebrating their [...]

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Marketing Spin in Suburbia (or “How I learned to Love My Lawn”)

By |2019-03-23T19:38:38-04:00July 8th, 2013|Framing and Reframing, Fun|

I lead a hectic life—by choice, mind you. I’m not looking for sympathy here. It’s just a fact. With three young daughters and my husband, my job, finding time to exercise, family, friends, the dog (oh, the poor neglected dog!) etc., etc. I feel lucky/blessed. My point is that in the midst of this joyous [...]

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Campaigns To Save Favorite TV Shows: Why they (sometimes) work

By |2017-07-15T13:16:36-04:00June 24th, 2013|Fun, Persuasion|

We all have our favorite TV shows, and whether True Blood or Homeland, My Strange Addiction or Dancing With The Stars, the reality is that one day, our beloved escapes from reality will be cancelled (except for Law & Order, those are never going away). To postpone the sadness and withdrawals, devoted fans will frequently [...]

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Take your vacation, seriously

By |2017-07-15T13:16:37-04:00June 13th, 2013|Behavior Change, Fun|

Everybody likes taking a vacation, but as a society, we're not very good at it. Americans work more days than our European counterparts yet our productivity is little better than theirs. Why things are the way they are is a subject for a book, not a blog post. I won't attempt to generalize the many [...]

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Tired Phrases? The Remedy is the Thesaurus of Course.

By |2017-07-15T13:16:39-04:00February 28th, 2013|Fun, Words, Language and Labels|

It has been reported that the two most tired, reviled expressions used in 2012 were the acronym YOLO (You Only Live Once) and the politician's term for the U.S. convergence of various tax and financial policies known as the "fiscal cliff."   I won't argue the validity of this assertion, as one of my favorite [...]

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