Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-friendly site ready for Google’s algorithm change. But don’t stop now. Despite the mobile-friendly brouhaha, publishing and promoting quality content means remembering there’s much more to SEO than responsive design.
Everyone needs a mobile-friendly responsive website The importance of having a mobile-friendly website is about to skyrocket. Later this month, Google will be making a change to their algorithm that will affect websites that are not responsively designed and “mobile-friendly." If you’re wondering whether your website is mobile-friendly, Google made a Mobile-Friendly Website Testing Tool [...]
You’re not Alice. You couldn’t be more different. You want to create mission-driven change, to change minds, motivate action, build a movement. Not like Alice… "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don’t [...]
While we often write about social media in this blog and how businesses and organizations can use it strategically as part of an integrated marketing plan, it's not often first-hand field research on social media use by tweens and teens can be shared. But recently I had the opportunity to do some informal research on [...]
I wrote about this last in 2010 when unemployment was near ten percent and competition for work was fierce and cutthroat. And while a lot has changed in the past five years, the steps to create a stunning website for your small business or nonprofit has not. The cost for a new website depends on [...]
We have written about branding before. Usually when non-marketers hear the word “brand,” they think company name, logo and colors. While your company name and logo are an important part of your organization’s brand, they aren’t everything. Branding extends to all aspects of your marketing communications (tone, timing, content, channels, etc.). Consistency builds your brand. [...]
Are you thinking like I’m thinking that it is getting murky out there? My fog meter is registering an increase in befuddling language about sponsored content (aka native advertising), which makes it unnecessarily difficult to evaluate your options. Major traditional publishers such as The New York Times, the Atlantic, Washington Post, the Wall Street Journal [...]
