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Who else is speaking “for the trees?” (aka, Did “The Lorax” sell out?)

By |March 8th, 2012|

Universal Pictures’ “The Lorax” has received plenty of attention in the media, marketing and environmental worlds lately. Not much of it has been all that positive. How is it that a story written by our beloved Dr. Seuss and adapted to the big screen could cause such a stir?
Environmentalists up in arms
Well, for starters, the environmental […]

The NBA Lockout and its Marketing Effects

By |October 24th, 2011|

As a sports fan, I’m personally not particularly interested in basketball — an opinion not widely shared in the US. I feel your pain though basketball fans! I never want to see any league go into a lockout and deprive its millions of fans their season. My sport of hockey did not resolve contract arguments […]