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    Who else is speaking “for the trees?” (aka, Did “The Lorax” sell out?)

Who else is speaking “for the trees?” (aka, Did “The Lorax” sell out?)

Universal Pictures’ “The Lorax” has received plenty of attention in the media, marketing and environmental worlds lately. Not much of it has been all that positive. How is it that a story written by our beloved Dr. Seuss and adapted to the big screen could cause such a stir?
Environmentalists up […]

The NBA Lockout and its Marketing Effects

As a sports fan, I’m personally not particularly interested in basketball — an opinion not widely shared in the US. I feel your pain though basketball fans! I never want to see any league go into a lockout and deprive its millions of fans their season. My sport of […]