Diffusion of innovations

The Importance of Widespread Broadband

Ever wonder why widespread high-speed broadband access is a media topic so often? Many technical subjects receive little media attention (smart meters and the electrical grid come to mind), so Internet access seems like an exception. It’s not really.
Technology’s Progression
The Internet is already in its teenage years. It’s come […]

Marketing Innovator, Early Adopter, or Fool?

When something shiny and new surfaces, how do you decide if you want to be a marketing innovator or an early adopter? Do you know if Google+ is for you? As a small business or nonprofit, you know you can’t waste time and money chasing after every shiny […]