Kickstarter touts itself as the "world's largest funding platform for creative projects." While it hasn't turned the world of raising funds on its head yet, its increasing popularity with users and funders might just do the trick before too long. Kickstarter (Photo credit: Laughing Squid) The Scotsman So far, I've donated to a [...]
I’m going to start off this blog post by officially stating that this will be one of the more ironic and/or hypocritical posts I will write**; but it’s for good cause. Everyone uses social media in different ways. This is one of the great things about it, in that you can cater your content to [...]
I recently attended an workshop to learn how to use software I was unfamiliar with, but which integrates with tools I use daily. The workshop was informative and told me all I needed to know to get started using the program. However I was quite surprised by comments from other participants, many of whom were [...]
Change, change, change. As we approach the year 2012, one trend that has remained steady (paradoxically) is the fact that our social media outlets are morphing at an incredible rate. These ever-changing networks keep in mind one of my personal favorite song titles “The Only Constant Is Change.” I created my Facebook page in 2006 [...]
Apparently it’s time for all of us PR people to rewrite our job descriptions. According to a recent New York Times article, the Public Relations Society of America (PRSA) is on a kick to develop a new definition for “public relations.” They’re kicking off a broad-based effort—with a campaign name and logo—seeking comments from the [...]
Developing a social media marketing campaign can be a difficult task for any agency, but avoiding stereotypes in the process is a challenge that some marketers are unaware of. Unfortunately, one major brand recently discovered the hard way that failing to eliminate stereotypes from a social media campaign can deal your brand some serious damage. [...]
Sometimes all the buzz about social media can make it it seem as if SEO is dead. Sometimes the daily focus on implementing SEO can make it seem as if the social media buzz is about some planet in a different universe. In reality, neither is true -- yet. Image by FindYourSearch via Flickr [...]
