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Marketing Innovator, Early Adopter, or Fool?

By |2017-07-15T13:16:57-04:00July 14th, 2011|Decision Making, Marketing Strategy|

When something shiny and new surfaces, how do you decide if you want to be a marketing innovator or an early adopter? Do you know if Google+ is for you? As a small business or nonprofit, you know you can’t waste time and money chasing after every shiny object, yet winning big these days — [...]

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Plugging Up Your Social Media Leaks

By |2018-06-22T15:32:54-04:00July 4th, 2011|Best Practices and Tools, Social Media|

We currently live in a technology-crazed world. More often than not while out at a social gathering, you’ll see (roughly) 6 out of 10 people glued to their mobile devices rather than talking face to face with their peers, myself included. This rings true at restaurants, sporting events, or even a house party. With access [...]

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Social Media Buttons: Making Sense of Your New Options

By |2017-07-15T13:16:58-04:00June 6th, 2011|Fun, Social Media|

With the ever-increasing options to post and share your favorite web content, has come a sudden influx of new social media “buttons.” These buttons are one-click conveniences that appear on a blog post, website, or email message and allow for easy propagation of content across your social network. Buttons, Buttons Everywhere Take our very own [...]

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Facebook, Kids, and Advertising

By |2017-07-15T13:17:00-04:00May 23rd, 2011|Advertising and Media|

Facebook has always insisted that its users be at least 13 years of age in order to establish an account. Yet, parents and marketers alike have always known that plenty of kids on the social network were well below the official age to open an account mostly because there were no safeguards in place to [...]

Measure What Matters: Three New Resources for Analytics, Metrics, KPIs and such

By |2017-07-15T13:17:02-04:00March 17th, 2011|Best Practices and Tools, Book Reviews, Measurement, Metrics and KPIs|

Measure what matters. You've probably heard the phrase more than once, because it's one of those admonitions that resonate as common sense. But as the talk turns to analytics, scorecards, metrics, KPIs and such in the day-to-day world of implementing marketing plans and PR campaigns, you suddenly realize it can be a lot harder to [...]

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What Wikileaks Can Teach Us About Buzz

By |2017-07-15T13:17:03-04:00February 14th, 2011|Public Relations, Social Media, Tools and Technology|

Wikileaks has taken the world by storm, making thousands of confidential documents accessible to the masses. The introduction of social media to our age of information makes even the most sensitive information readily available, as is the case with the Iraq war logs that swept the web like wildfire. As marketers, it’s our job to find ways to harness this capacity for our brands, and for some, Wikileaks might have the right idea.

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