Voluntary Simplicity

Marketing’s Role in Our Consumption-Based World
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Marketing’s Role in Our Consumption-Based World

Advertising and Media, Sustainability

Marketing’s Role in Our Consumption-Based World

By Sally Kieny|2017-07-15T13:16:54-04:00November 17th, 2011|Advertising and Media, Sustainability|

I’ve been on a “simplicity” kick lately. In last month’s post I mentioned a discussion course called “Voluntary Simplicity” that I’ve been participating in. As someone who works in the field, I have been especially interested in the articles from our course readings that touch on marketing. A History Lesson on Consumption Image via Wikipedia [...]

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Simplicity in Marketing Communication
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Simplicity in Marketing Communication

Communication and Marketing, Words, Language and Labels

Simplicity in Marketing Communication

By Sally Kieny|2018-05-06T20:19:07-04:00October 13th, 2011|Communication and Marketing, Words, Language and Labels|

Last year, I wrote a post about the power of simple words, tying it to one of my family’s favorite past-times: Scrabble. It’s a lesson worth repeating. If you’ve ever worked with someone who enjoys using big words or lots of jargon, all in an effort to impress and confuse others, you know how frustrating [...]