Zoomerang – Create Online Surveys
The results from the first survey, where I asked what topic you would like my next blog post to be on, were inconclusive. By inconclusive I mean I only received two, one of which is not safe for work. This made me think of what motivates me to take a survey. If I had stumbled upon this survey, would I have taken it? Most likely not.
I will take surveys on topics that are important to me in a political, financial or entertaining sense without too much prodding. If I can be relatively sure the survey will be short, there is at least a decent chance I will take part. If there is no registration, email confirmation process or other barrier then I’m as likely to participate as a person could be without a reward.
Usually what motivates me to take a survey on a subject that is unimportant to me is the reward. If there is something I want, and I have to fill out a survey to get it, that increases the odds of me filling it out. There is a tipping point when the survey becomes so intrusive that the reward is not worth the effort. This is a fine line to walk for those seeking information from participants. Because I want to conduct a survey rather than promote a product, the thought process is a little different, even if the basic concept remains the same.
So this survey will be about the kinds of rewards that motivate you to take a survey. Think of the target audience (yourself for example) and what they might want and how easy it may be to provide that reward. If it’s a song, how sure can you be your potential user would like the song? Will they only have the name and artist to go by? Will there be a sample or a link to the sample. If it’s an e-book, will you provide a few paragraphs as a preview?
For now, we’ll find out what you and others would consider a reward that’s worth a minute of your time. Hopefully there will be more than two of you.
