About Nicole Twohig

Nicole serves clients as a marketing account executive and research manager on the Marketing Partners team.

Advertising to Children: How Online is Changing the Rules

By | 2017-07-15T13:16:43+00:00 December 3rd, 2012|Advertising and Media|

This holiday season it seems that buying your children their own tablet is all the rage. On Friday, November 30th, Mashable released an article on The 7 Best Tablets for Kids. But if you are going to take this route as a parent, you also need to be aware of the pitfalls that come with [...]

Your Brand During a Crisis

By | 2017-07-15T13:16:44+00:00 November 5th, 2012|Communication and Marketing, Leadership|

Do you know how your brand will behave and communicate during a crisis or natural disaster? Sandy’s destruction to New York and New Jersey continues to shock the nation as more pictures and videos become available from news affiliates, personal Facebook and Twitter accounts and Coast Guard and other military helicopters. The news has hit [...]

Why (and how) to upgrade to LinkedIn’s new company pages

By | 2017-07-15T13:16:45+00:00 October 4th, 2012|Social Media|

LinkedIn recently announced a new look for company pages, and since it’s been a while since we’ve focused on this ‘quieter’ professional social media network, an update is in order. Let’s look at why you want to heed LinkedIn’s advice to upgrade now, and then turn to exactly how to upgrade your company page. What’s [...]

Social Media in the B2B Marketplace

By | 2017-07-15T13:16:49+00:00 May 21st, 2012|Marketing Strategy, Social Media|

The value of social media in the B2C market space, not to mention people’s personal lives, is well documented. However, the use of social platforms by B2B companies is still an emerging and evolving trend. A recent webinar by eMarketer, explored how and why B2B companies are using social networks to promote their services or [...]

Now Trending Down: Facebook?

By | 2017-07-15T13:16:50+00:00 April 23rd, 2012|Social Media|

There have been many changes over the past month in social media world. We’ve seen Facebook convert all their pages, individual and corporate, over to the timeline layout, and purchase Instagram for $1 billion in cash and stock; Google launched a complete redesign of Google+; and even LinkedIn announced new tools for its users. Facebook, [...]

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Journalistic Integrity in the Age of Social Media

By | 2017-07-15T13:16:50+00:00 March 26th, 2012|Social Media|

In today’s age of instant breaking news one has to begin to begin to question if we’re losing some of the journalistic integrity that the general public typically expects from the news media. The Society of Professional Journalists’ Code of Ethics states: “Conscientious journalists from all media and specialties strive to serve the public with [...]

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Benefits of Using a Marketing and PR Agency

By | 2017-07-15T13:16:53+00:00 January 30th, 2012|Communication and Marketing|

We’re almost a full month into 2012 and most businesses, small and large, either have their marketing and public relations plans in place for 2012 or are still trying to figure out what 2012 will look like for them. For many smaller businesses, this decision can be daunting because you know there is limited time [...]

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