Pat Heffernan

About Pat Heffernan

Pat Heffernan is a change strategist, marketer, business thinker and founder of Marketing Partners in Burlington, Vermont.

Is Your Communication Bias-Free and Inclusive?

By | 2017-07-15T13:16:18+00:00 May 18th, 2015|Purpose, Mission, Values, Words, Language and Labels|

Think your communication is always bias-free? Think you are welcoming and inclusive with a diverse range of people? Chances are very high you’re wrong.

Comments Off on Is Your Communication Bias-Free and Inclusive?

How to Grow Your Own Triple Bottom Line Marketers

By | 2017-07-15T13:16:19+00:00 May 4th, 2015|Content & inbound marketing, Purpose, Mission, Values|

“Skills can be taught; values cannot.” That old saying rings true, but growing your own skilled marketers takes lots of time, energy and money. That’s why I, like most small and midsize business owners (SMBs), look to bring in skilled talent when the workload suddenly swells. Nowhere is this more likely then when you’re seeking [...]

Comments Off on How to Grow Your Own Triple Bottom Line Marketers

5 SEO Basics for Your Mobile-Friendly Site

By | 2017-07-15T13:16:19+00:00 April 20th, 2015|Marketing Strategy, Website Design and Development|

Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-friendly site ready for Google’s algorithm change. But don’t stop now. Despite the mobile-friendly brouhaha, publishing and promoting quality content means remembering there’s much more to SEO than responsive design.

Comments Off on 5 SEO Basics for Your Mobile-Friendly Site

How to Create Change for Good with SMART Goals

By | 2017-07-15T13:16:20+00:00 April 13th, 2015|Marketing Strategy, Purpose, Mission, Values|

You’re not Alice. You couldn’t be more different. You want to create mission-driven change, to change minds, motivate action, build a movement. Not like Alice… "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don’t [...]

Comments Off on How to Create Change for Good with SMART Goals

Is Sponsored Content Good for Values-Led Business?

By | 2017-07-15T13:16:20+00:00 March 9th, 2015|Advertising and Media, Marketing Strategy|

Are you thinking like I’m thinking that it is getting murky out there? My fog meter is registering an increase in befuddling language about sponsored content (aka native advertising), which makes it unnecessarily difficult to evaluate your options. Major traditional publishers such as The New York Times, the Atlantic, Washington Post, the Wall Street Journal [...]

Comments Off on Is Sponsored Content Good for Values-Led Business?

Why Your Nonprofit Is A ‘Best-Kept Secret’ And How To Fix It

By | 2017-10-15T19:04:00+00:00 February 16th, 2015|Marketing Strategy, Purpose, Mission, Values|

If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the Best-Kept Secret book, but it seems as if a larger-than-usual number of nonprofits self-described as a ‘best-kept secret’ have crossed my path lately. Yet knowing you’re not alone does not [...]

Comments Off on Why Your Nonprofit Is A ‘Best-Kept Secret’ And How To Fix It

How to Remove the Curse of Knowledge from Your Writing

By | 2017-07-15T13:16:21+00:00 February 2nd, 2015|Book Reviews, Our Brains, Words, Language and Labels|

The more you know, the harder it is to remove the curse of knowledge from your writing -- baffling others with concepts and shorthand of your daily life.

Comments Off on How to Remove the Curse of Knowledge from Your Writing