Think your communication is always bias-free? Think you are welcoming and inclusive with a diverse range of people? Chances are very high you’re wrong.
“Skills can be taught; values cannot.” That old saying rings true, but growing your own skilled marketers takes lots of time, energy and money. That’s why I, like most small and midsize business owners (SMBs), look to bring in skilled talent when the workload suddenly swells. Nowhere is this more likely then when you’re seeking [...]
Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-friendly site ready for Google’s algorithm change. But don’t stop now. Despite the mobile-friendly brouhaha, publishing and promoting quality content means remembering there’s much more to SEO than responsive design.
You’re not Alice. You couldn’t be more different. You want to create mission-driven change, to change minds, motivate action, build a movement. Not like Alice… "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don’t [...]
Are you thinking like I’m thinking that it is getting murky out there? My fog meter is registering an increase in befuddling language about sponsored content (aka native advertising), which makes it unnecessarily difficult to evaluate your options. Major traditional publishers such as The New York Times, the Atlantic, Washington Post, the Wall Street Journal [...]
If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the Best-Kept Secret book, but it seems as if a larger-than-usual number of nonprofits self-described as a ‘best-kept secret’ have crossed my path lately. Yet knowing you’re not alone does not [...]
The more you know, the harder it is to remove the curse of knowledge from your writing -- baffling others with concepts and shorthand of your daily life.