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Logo, Corporate Identity or Brand — What’s the Difference?
Logo, Corporate Identity or Brand — What’s the difference? When a company begins to consider ways to visually represent themselves, their product,...
In addition to his role on our team as senior designer and art director, Brad is a professional photographer and long-time Kung Fu instructor. With all that fodder for blogging, Brad narrows his focus to write about design and balance in graphics, photography and life outside work.
2 min read
Logo, Corporate Identity or Brand — What’s the difference? When a company begins to consider ways to visually represent themselves, their product,...
4 min read
It’s a familiar problem. You have invested a great deal of time and money to create a strong visual identity for your mission-driven organization....
3 min read
As a boy scout in the early seventies, I walked door-to-door soliciting support for S.O.A.R., Save Our American Resources, in the form of money...
3 min read
For her recent birthday, my wife wanted to wake up in an exotic location. She wanted to experience Morocco, despite the warnings from friends and...
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A reader recently responded to my blog post Typeface Choice: Ask yourself Three Questions, by raising an important series of questions on changing...
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You need visual impact for your upcoming, mission-driven campaign or promotion. Which will work harder for you— illustration or photography? The...
2 min read
Whether you are marketing a product to improve the environment using triple bottom line principles, working on a campaign to increase awareness of...
5 min read
So you’ve decided to invest in a multi-faceted, multi-channel marketing campaign. Your presence, message and branding will appear in many...
3 min read
Why should your nonprofit invest in good design? Your mission is pressing, the needs are great — why spend money on design when it seems like it...
6 min read
Whether you’re creating a new page design for your website, an online ad, print brochure or an infographic, many of the same design principles apply....
3 min read
Last week I ran across a New York Times article detailing one marketing research company’s process to determine the ugliest color in the world. The...
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