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Social Media: No longer a choice for your business

By | 2017-07-15T13:16:19+00:00 May 7th, 2015|Marketing Strategy, Social Media|

Over the course of my internship at Marketing Partners, I’ve learned about a variety of different topics and acquired some important real-world skills. Working with a variety of clients has exposed me to all sorts of different industries, but here’s one of my biggest takeaways that applies to all of them – social media isn’t [...]

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Your Brand Reputation and Facebook’s Secret Mood Experiment

By | 2017-07-15T13:16:28+00:00 June 30th, 2014|Public Relations, Purpose, Mission, Values|

Despite the distraction of a glorious summer weekend in Vermont, you’re likely to have heard the emerging rumblings of another Facebook data scandal over the past 48 hours. If you are responsible for the brand reputation of an organization that uses a Facebook page, you ought to be concerned. Facebook’s Secret Mood Experiment I’ll recap [...]

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How to Generate Sales Leads and Customers from Your Blog

By | 2017-07-15T13:16:40+00:00 January 24th, 2013|Communication and Marketing, Social Media|

Have you been disappointed that your experience does not seem to match the widely reported HubSpot and Social Media B2B research that shows companies with an active blog generate 67% more sales leads than those without blogs? Blogging well takes time and considerable effort, so whatever your blog’s goals, you want to measure your success. [...]

Storify: Building Stories Across Social Network Boundaries

By | 2017-07-15T13:16:40+00:00 January 21st, 2013|Public Relations, Social Media, Tools and Technology|

The digital age has brought us millions of new online services and apps to help us share information and be more connected.  One of these services, Storify, relates specifically to connecting communities of interest across multiple social networking sites. It’s a good way to get a snapshot look at what people are posting about a [...]

Going Mobile This Holiday Season

By | 2017-07-15T13:16:43+00:00 December 13th, 2012|Tools and Technology|

English: A pile of mobile devices including smart phones, tablets, laptops and ebok readers. (Photo credit: Wikipedia) I recently returned from a family gathering in Illinois. On Thanksgiving Day, we had about 23 of us, ranging in age from about 5 years to 82 years, under my parents’ roof. As I looked around [...]

Cutting Through the Clutter: The Power of Pinterest

By | 2017-07-15T13:16:45+00:00 September 20th, 2012|Marketing Strategy, Social Media|

When Pinterest was first introduced in 2010, I must admit, I didn’t really understand the big draw. Certainly Pinterest provides a great way for businesses to display their products or services. Architects can showcase beautiful buildings they’ve designed or photographers and artists can share their portfolios or car companies can show off this year’s models. [...]