This baby boomer has concluded that building your social media team is more a matter of depth, interest and judgment than it is age. Personally, I’ve never been an early adopter of technology. I think I was the last one in the office to get a smart phone (and now, of course, I can’t imagine [...]
Crisis communication priorities and protocols are not something I really want our clients to gain experience with. But no matter what your industry or sector, you have at least one potential crisis lurking. (What if your manufactured product failed and caused a tragedy? If you are a nonprofit, what if an employee harmed a person [...]
iPad mini (Photo credit: patrick-allen) My husband recently interviewed for a vacancy on our local school board. Among the questions the school administrators and other board members asked was, “With technology changing so rapidly, how can we adequately prepare our children for the future?” My husband’s answer was simple: “As long as we [...]
As a parent and as a marketing professional, I was very happy to read about Disney’s recent announcement to eliminate the marketing of junk foods on all of its child-focused programming. For those who may have missed the announcement, all food products advertised over Disney’s TV shows, radio and websites will have to meet a new [...]
Pinterest, an online visual "pinboard" that allows users to share and discover images related to their interests, is the latest craze in social media. Attention has been fueled in great part by its rapid rise in just two years to become the number three social network. But every marketer knows that relevant quality trumps quantity, [...]
Crowdfunding for small businesses and nonprofits has been a hot topic in the news lately, especially since the Jumpstart Our Business Startups (JOBS) Act was signed into law last month. So why is everyone so excited and exactly how does this new combination of social network and financing work? Let's follow up on my interview [...]
There have been many changes over the past month in social media world. We’ve seen Facebook convert all their pages, individual and corporate, over to the timeline layout, and purchase Instagram for $1 billion in cash and stock; Google launched a complete redesign of Google+; and even LinkedIn announced new tools for its users. Facebook, [...]
