Why you care about typeface choice You understand typeface choice is an integral part of good design and clear communication. Whether it's online advertising or print, packaging or logo design, you know a typeface says a lot about your brand, and must be thoughtfully and carefully considered. Typeface choice is an essential part of logo design because [...]
In article 6 of the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore combination marks—logos using both typography and symbols—as we delve into the design categories of crests and shields. Since this series continues to expand as we go deeper into the categories of logo design, here are the previous articles [...]
In this fifth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore the third category of logo, the combination mark. In case you have not read the previous articles, Logo Design 101: The Symbol looked at the origin, history, purpose, and meaning of symbols. Logo Design 101: The Wordmark [...]
In this fourth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we start to explore the third category of logo design, the combination logo. Logo Design 101: The Symbol looked at the origin, history, purpose, and meaning of symbols. Logo Design 101: The Wordmark dealt with the importance of font choice, typeface [...]
