We all understand that headlines are written in such a way to capture your attention. And headlines and headings on a webpage are opportunities to incorporate key words and help search engine optimization.So that’s all well and good, pretty logical. But when I pick up an issue of Sports Illustrated, I am often blown away by truly clever and witty headlines. I believe its pretty common knowledge that you don’t have to be a sports fanatic to find this publication interesting. They have earned and enjoy a reputation for employing the best writers for decades. Not the best sports writers, the best writers, period.
So here are a few recent examples – yes – ripped from the headlines of Sports Illustrated – that I found very clever:
