I was listening to NPR a few Saturdays ago and heard a captivating story about ASMR, Autonomous Sensory Meridian Response, a condition where a person experiences heightened ecstatic sensations when listening to someone whispering, folding a napkin, or certain sounds created by repetitive motion, like tapping a pencil on a desk, or the clicking of [...]
As a designer, how do I tell you, as a client, why a certain typeface works well for your ad? How do I explain the allure of a particular color—why it will resonate with your audience, or why all other colors and design elements work with the design and properly communicate the feel of your [...]
Obviously, it doesn’t have to be summertime to make a splash in marketing. But with two kids on swim team, we’ve logged many hours at the pool for practice and meets this summer so it’s got me thinking about one of my favorite parts of being a marketer: non-traditional, impact marketing. Guerrilla Marketing Guerrilla marketing [...]
This time of year, commercials take center stage. Last year, I wrote about Super Bowl "Monday" and how TV news programs would be buzzing about the Super Bowl commercials the day after the big game. Which ones hit the mark, which ones didn’t? Nielsen Wire research confirms what we need to remember every year at [...]
In my former life, I was studying to be an Improv actor. Along the way, I had the fortunate opportunity of meeting and learning from some of the best improvisers. At Second City, Improv Olympic and the Upright Citizens Brigade theaters, I studied the craft of Long-Form Improv. Long Form Improv is when players create [...]
So someone on your team suggested you should use a custom QR code on your next sticker, promotional item or print piece. Are you wondering if this is this a good idea or not? If so, you're not alone because it's a question we hear from clients. Let's start with some basics and an experiment. [...]
We all understand that headlines are written in such a way to capture your attention. And headlines and headings on a webpage are opportunities to incorporate key words and help search engine optimization.So that’s all well and good, pretty logical. But when I pick up an issue of Sports Illustrated, I am often blown away [...]
