Our Brains

How to Remove the Curse of Knowledge from Your Writing

By |2019-07-08T23:49:48-04:00February 2nd, 2015|Book Reviews, Our Brains, Words, Language and Labels|

The more you know, the harder it is to remove the curse of knowledge from your writing -- baffling others with concepts and shorthand of your daily life.

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Changing Minds: The science behind visual storytelling

By |2018-05-20T18:58:28-04:00August 18th, 2014|Our Brains, Persuasion|

Do you feel that? That tugging sensation on your heart? The science behind visual storytelling explains why, and what that means for changemakers.

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Take a Weekly Digital Holiday

By |2021-08-30T13:19:50-04:00June 16th, 2014|Best Practices and Tools, Our Brains|

Summer brings annual calls to put away your digital toys and screens while you’re at the beach on vacation with your family, but my contention is that’s not often enough. I feel the need to take a weekly digital holiday to quiet my brain more often, and I suspect you may too. The Case for [...]

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Synesthesia: What color are your letters?

By |2017-07-15T13:16:29-04:00April 24th, 2014|Creativity, Our Brains|

I was listening to NPR a few Saturdays ago and heard a captivating story about ASMR, Autonomous Sensory Meridian Response, a condition where a person experiences heightened ecstatic sensations when listening to someone whispering, folding a napkin, or certain sounds created by repetitive motion, like tapping a pencil on a desk, or the clicking of [...]

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This is Your Brain: Communication, Persuasion and Change

By |2017-07-15T13:16:30-04:00March 31st, 2014|Our Brains, Persuasion|

A spate of new brain science research is advancing understanding of how our brains work — and raising new questions about how to apply that knowledge to change minds.

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Ethos, Pathos, Logos and Memes: What makes something go viral?

By |2017-07-15T13:16:30-04:00March 17th, 2014|Marketing Strategy, Our Brains|

Getting a message to stick in marketing is a coveted goal. Having your message heard, remembered and even better, passed on, is one thing we all aim for in the marketing world. But creating a formula for getting your audience to take action—that’s the million dollar question. Ethos, pathos, logos A recent article in the [...]

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