Over the course of my internship at Marketing Partners, I’ve learned about a variety of different topics and acquired some important real-world skills. Working with a variety of clients has exposed me to all sorts of different industries, but here’s one of my biggest takeaways that applies to all of them – social media isn’t [...]
Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-friendly site ready for Google’s algorithm change. But don’t stop now. Despite the mobile-friendly brouhaha, publishing and promoting quality content means remembering there’s much more to SEO than responsive design.
You’re not Alice. You couldn’t be more different. You want to create mission-driven change, to change minds, motivate action, build a movement. Not like Alice… "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don’t [...]
Are you thinking like I’m thinking that it is getting murky out there? My fog meter is registering an increase in befuddling language about sponsored content (aka native advertising), which makes it unnecessarily difficult to evaluate your options. Major traditional publishers such as The New York Times, the Atlantic, Washington Post, the Wall Street Journal [...]
If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the Best-Kept Secret book, but it seems as if a larger-than-usual number of nonprofits self-described as a ‘best-kept secret’ have crossed my path lately. Yet knowing you’re not alone does not [...]
A colleague recently mentioned a best-selling book called The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. It’s a guide for cleaning up and decluttering—getting rid of the items that no longer “bring you joy.” Intrigued, I picked up a copy in hopes of embarking on a successful “tidying up” journey [...]
January is a lot of things. It’s the start to the new year. It’s the time for resolutions. I should eat better, exercise, clean my desk, the list goes on. Companies make resolutions too. We’ll be more effective if we do this, we need to add this tool or widget to our website. We need [...]
