Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot of things. Websites can range from a simple and very basic informational microsite to an extremely complex fully integrated customer portal with an eCommerce back end. [...]
Video strategy includes asking yourself five questions before you speak with your marketing agency or your video production team.
I returned home with 5 takewaways from INBOUND 2014, in addition to nitty-gritty HubSpot software specifics, inspiring keynote learnings, and new friends.
I am worried. My fear is the blistering acceleration of focus poverty may soon make effective mission driven marketing all but impossible. What can you do?
It’s a scene I’ve lived over and over again. Deep into a positioning work session while I’m probing for what you believe distinguishes your triple bottom line company from others, you start to become uncomfortable. It’s as if you feel — this is not a conscious response I’m observing – it’s as if you feel [...]
To tweet or not to tweet? That is your question, right? Social media for regulated industries is still an open question for many marketers. As with any decisions that have a direct impact on your business' public image and legal obligations, it is definitely worth thoughtful consideration. Easier or Harder? In my experience (as a [...]
The other day, as we pondered our (heavy) work plan together for the upcoming six weeks, a nonprofit startup client asked if there were guidelines for deciding when to do what first for your marketing strategies. I quickly sketched out the axes and curves for the three horizons of growth. It was helpful in this [...]
