Over the course of my internship at Marketing Partners, I’ve learned about a variety of different topics and acquired some important real-world skills. Working with a variety of clients has exposed me to all sorts of different industries, but here’s one of my biggest takeaways that applies to all of them – social media isn’t [...]
Are you thinking like I’m thinking that it is getting murky out there? My fog meter is registering an increase in befuddling language about sponsored content (aka native advertising), which makes it unnecessarily difficult to evaluate your options. Major traditional publishers such as The New York Times, the Atlantic, Washington Post, the Wall Street Journal [...]
We often hear about the importance of timing in content marketing and public relations. I’d like to include pacing as something just as important. As a runner, I think about pacing a lot especially when I’m in training for a race. The idea of running for a marathon can be scary, but I understand [...]
Our test of the Listly plugin on this blog represents every marketer’s dilemma of the need to weigh the benefits of opportunity and change against the potential drawbacks. Listly's appeal to inbound marketers For those who haven’t heard of it, Listly is a social tool that allows for collaborative list curation. One of the most [...]
We’ve written before about paid, owned, and earned media channels. Simply put, paid media is an advertisement--content that you develop and pay someone else to publish somewhere whether in a newspaper or online. Owned media is content you develop, publish and own -- like a brochure, product sales sheet or your website or blog. And [...]
Leveraging LinkedIn for your business is a social media necessity. If you do nothing else in the vast social media continuum, LinkedIn is a solid place where you are likely to engage with industry peers, colleagues and - yes, it's true - your target audience(s). Leveraging LinkedIn for Business I was recently invited to present [...]
In my mind, words and language have always been important. (No surprise.) I delighted in the increased attention to inclusive language in communication over the years because it reflected a growing awareness that language does not merely reflect the way we think: it also shapes our thinking. Today we know that if words and expressions [...]
