To tweet or not to tweet? That is your question, right? Social media for regulated industries is still an open question for many marketers. As with any decisions that have a direct impact on your business' public image and legal obligations, it is definitely worth thoughtful consideration. Easier or Harder? In my experience (as a [...]
The other day, as we pondered our (heavy) work plan together for the upcoming six weeks, a nonprofit startup client asked if there were guidelines for deciding when to do what first for your marketing strategies. I quickly sketched out the axes and curves for the three horizons of growth. It was helpful in this [...]
I may have been somewhat premature when I first expressed my doubts about Pinterest for consumers in an earlier post. Let’s just say I’ve been known to be a little slow to warm up to new technology tools (my colleagues might say that’s the understatement of the year). But before you think that Pinterest has [...]
I was struck again recently by the tight correlation between growth companies and active social media use. Because the mega consumer product brands get so much attention – think Coca-Cola, McDonald’s, Chevy and Super Bowl -- it’s easy to think large companies in general have embraced social media. The true pattern for business social media [...]
This is a test. This is only a test. This is a test to see if the time and effort put into carefully maintaining a list on Twitter can be leveraged on Listly using its new Twitter list integration. For my test I’m using the list I’ve built over the years for active members of [...]
Withdrawal pangs drive me to revisit an earlier Newsle review for fellow sufferers. If you dread the thought of missing important accomplishments, celebrations or struggles for clients, colleagues and friends — and you came to depend on how the combined power of Google Reader and an active Google Alert service helped you keep up with such news nuggets (for free!) — then you understand my pain and this updated Newsle review is for you.
Recent events combined to make me decide it was time to shake up my daily media habits. Here's why media literacy is not just for you and your family.
