Is Your Communication Bias-Free and Inclusive?
Think your communication is always bias-free? Think you are welcoming and inclusive with a diverse range of people? Chances are very high you’re wrong.
How to Grow Your Own Triple Bottom Line Marketers
“Skills can be taught; values cannot.” That old saying rings true, but growing your own skilled marketers takes lots of time, energy and money. That’s why I, like most small and midsize business owners (SMBs), look to bring in skilled talent when the workload suddenly swells. Nowhere is this more likely then when you’re seeking [...]
Visual Storytelling: How to complete your puzzle
In marketing the big picture is like a lot of little pieces that make up a big jigsaw puzzle. And in this puzzle, every little piece is important because it connects to the next one to create the finished whole. Visual storytelling is like this jigsaw puzzle -- and you want to build a balanced view of your nonprofit's big picture. Here are four types of visuals to consider.
How to Create Change for Good with SMART Goals
You’re not Alice. You couldn’t be more different. You want to create mission-driven change, to change minds, motivate action, build a movement. Not like Alice… "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don’t [...]
Why Your Nonprofit Is A ‘Best-Kept Secret’ And How To Fix It
If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the Best-Kept Secret book, but it seems as if a larger-than-usual number of nonprofits self-described as a ‘best-kept secret’ have crossed my path lately. Yet knowing you’re not alone does not [...]
21 Inspiring Quotes from Changemakers
21 inspiring quotes from changemakers to help you break through the barriers to creating change for good.
Mission-Driven Marketing, Focus and Fear
I am worried. My fear is the blistering acceleration of focus poverty may soon make effective mission driven marketing all but impossible. What can you do?
