As a boy scout in the early seventies, I walked door-to-door soliciting support for S.O.A.R., Save Our American Resources, in the form of money pledged per mile of an upcoming 25-mile bike ride. I drew the ecology symbol on my school notebook and remember being moved by the iconic "Native American with a tear" commercial [...]
It’s a scene I’ve lived over and over again. Deep into a positioning work session while I’m probing for what you believe distinguishes your triple bottom line company from others, you start to become uncomfortable. It’s as if you feel — this is not a conscious response I’m observing – it’s as if you feel [...]
This may not be going where you think it is. That is, it’s not going there if you’re thinking I’m referring to social media marketing or so-called social business marketing. Instead I want to share the latest developments in a field of critical importance to anyone who cares about positive, lasting change for good. (That [...]
Despite the distraction of a glorious summer weekend in Vermont, you’re likely to have heard the emerging rumblings of another Facebook data scandal over the past 48 hours. If you are responsible for the brand reputation of an organization that uses a Facebook page, you ought to be concerned. Facebook’s Secret Mood Experiment I’ll recap [...]
I expect What's In It For Me (WIIFM), to be crystal clear. And your customers do too. Once way back when, I expected less — and you probably did too. That was a time before women entered the workforce and the ranks of business owners in large numbers, before immigration and demographic trends changed the [...]
Things change. In our fast-paced world, nothing seems to change more rapidly than the technology industry. Not only are computers and other technology constantly evolving, but demand for mobile devices and the information received on them is in constant demand from consumers. That information - also known as content - will be in even higher [...]
We’ve written before about the importance of making emotional connections when telling your story. Stories that touch, are stories remembered.
