Gamification can help you take something as routine as vocabulary building, recycling, or exercise and turning it into something exciting -- making it easier to learn or sustain a behavior. Let's look at three examples of using gamification for social change.
This may not be going where you think it is. That is, it’s not going there if you’re thinking I’m referring to social media marketing or so-called social business marketing. Instead I want to share the latest developments in a field of critical importance to anyone who cares about positive, lasting change for good. (That [...]
At Marketing Partners, we’ve worked on dozens of social awareness and behavior change campaigns. (Secretly, they are my favorite kind of campaign!) Our social marketing programs are created to help people make better choices like quit smoking, avoid underage drinking and practice diabetes self care and prevention. The overall goal of a social marketing campaign [...]
Inappropriate ads from major brands are no surprise. But it's disappointing to see more good causes hurt by bad ads in misguided social marketing campaigns.
We're rounding up our 2013 "best of" on change marketing. It’s rewarding (and sometimes surprising) to see what you respond to most.
We’ve written before about the importance of making emotional connections when telling your story. Stories that touch, are stories remembered.
On a search for good visuals on early child development the other day, I suddenly realized that sustainability is not the only change marketing issue suffering from a dearth of quality infographics and compelling message images. Oh there are plenty of gratuitous baby photos tugging at heartstrings, but I found few visuals working hard to [...]
