21 Inspiring Quotes from Changemakers
21 inspiring quotes from changemakers to help you break through the barriers to creating change for good.
Change Marketing: Best Picks 2013
We're rounding up our 2013 "best of" on change marketing. It’s rewarding (and sometimes surprising) to see what you respond to most.
Theories of Change: Social Marketing, Movements and Change
I certainly didn’t want to use that statistic. In the midst of a messaging work session on a hot, sticky summer day, the digits shouted out from the page. If the vast majority of people are not doing the desired behavior, then I could not use the social norms theory of change. If you’re a [...]
Wind Energy and Communications
Members of the global wind energy industry gathered in Anaheim, California last month for its annual conference. During the three-day event, wind energy articles made their way into the news columns—only to quiet down again after the conference ended and everyone went home. Since our firm began following the wind energy industry in the [...]
The Dragonfly Effect: A Must-Read if You’re Selling Good
Photo by Krikit Social marketing, behavior change communication, public service advertising, cause marketing—whatever the preferred terminology in your field, The Dragonfly Effect by Jennifer Aaker and Andy Smith is an essential read. As an avid reader and long-time practitioner of 'selling good,' I didn't expect to think so. Subtitle Allergy It was [...]
