How to Remove the Curse of Knowledge from Your Writing
The more you know, the harder it is to remove the curse of knowledge from your writing -- baffling others with concepts and shorthand of your daily life.
Who knew? Observations from Charles Duhigg’s The Power of Habit
I could write a book about Charles Duhigg’s best-selling book called The Power of Habit... but I won’t because I could never do it any justice. Suffice it to say I recommend this best seller and that I found it loaded with insights that are applicable to all professions and to “real life” as well. [...]
Behind the Marketing Curtain: Fear and Humor Take Center Stage
Since my last blog several weeks ago, I ran across an interview online with Noelle Hancock, author of a new book called My Year With Eleanor. Following a sudden layoff from her steady writing job, Hancock read an inspirational quote from First Lady Eleanor Roosevelt: Do one thing every day that scares you. This quote [...]
Measure What Matters: Three New Resources for Analytics, Metrics, KPIs and such
Measure what matters. You've probably heard the phrase more than once, because it's one of those admonitions that resonate as common sense. But as the talk turns to analytics, scorecards, metrics, KPIs and such in the day-to-day world of implementing marketing plans and PR campaigns, you suddenly realize it can be a lot harder to [...]
Want to be a Rainmaker? It’s easier than you think.
Very early in my career I spent ten years working for a national environmental consulting firm in the marketing department. At times the company struggled to maintain success in many varied geographic locations as well as in different specialized professional service sectors. One office or group of engineers would be “bringing home a lot of bacon” — [...]
The Dragonfly Effect: A Must-Read if You’re Selling Good
Photo by Krikit Social marketing, behavior change communication, public service advertising, cause marketing—whatever the preferred terminology in your field, The Dragonfly Effect by Jennifer Aaker and Andy Smith is an essential read. As an avid reader and long-time practitioner of 'selling good,' I didn't expect to think so. Subtitle Allergy It was [...]
7 Questions for Your Marketing Strategy: A Checklist
It often happens this way. First I hear a book author on NPR talking about an interesting subject, then the issue comes up with friends, and then just before the subject is about to slip from short-term memory, I see the book. So it was recently when I saw The Checklist Manifesto: How to Get [...]
