Marketing Partners - Burlington, VT

Face to Face Communication Still Matters. Are You Surprised?
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Face to Face Communication Still Matters. Are You Surprised?

Communication and Marketing, Leadership

Face to Face Communication Still Matters. Are You Surprised?

By Amy Riley|2019-05-27T21:36:12-04:00March 11th, 2013|Communication and Marketing, Leadership|

I know face to face communication with coworkers and clients matters, yet Yahoo CEO Marissa Mayer’s announcement that all employees now need to work in the office surprised me. Given Mayer’s appointment to the role at only 37 years old and pregnant with her first child, one might assume she would be an advocate for the flexible work/life balance for which so many parents of young children strive. This edict struck me as a significant step back in making the business world more hospitable for working parents.

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Millennials And The Workplace: 3 tips for coexisting
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Millennials And The Workplace: 3 tips for coexisting

Behavior Change, Leadership

Millennials And The Workplace: 3 tips for coexisting

By Matt Goodman|2021-08-30T14:57:47-04:00December 17th, 2012|Behavior Change, Leadership|

Millennials (or Gen Y’s) are the generation following generation X. Though there is some debate on when the generation starts (generally born between 1981 and 1999), there is little debate on the characteristics of this up-and-coming generation. I myself am a millennial (96% according to this Pew survey). My Cubicle @ Work (Photo [...]

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Your Brand During a Crisis
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Your Brand During a Crisis

Communication and Marketing, Leadership

Your Brand During a Crisis

By Nicole Twohig|2017-07-15T13:16:44-04:00November 5th, 2012|Communication and Marketing, Leadership|

Do you know how your brand will behave and communicate during a crisis or natural disaster? Sandy’s destruction to New York and New Jersey continues to shock the nation as more pictures and videos become available from news affiliates, personal Facebook and Twitter accounts and Coast Guard and other military helicopters. The news has hit [...]

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Who knew? Observations from Charles Duhigg’s The Power of Habit
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Who knew? Observations from Charles Duhigg’s The Power of Habit

Book Reviews, Leadership

Who knew? Observations from Charles Duhigg’s The Power of Habit

By Pam Baker|2017-07-15T13:16:49-04:00May 24th, 2012|Book Reviews, Leadership|

I could write a book about Charles Duhigg’s best-selling book called The Power of Habit... but I won’t because I could never do it any justice. Suffice it to say I recommend this best seller and that I found it loaded with insights that are applicable to all professions and to “real life” as well. [...]

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Want to be a Rainmaker? It’s easier than you think.
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Want to be a Rainmaker? It’s easier than you think.

Book Reviews, Communication and Marketing, Leadership, Marketing Strategy

Want to be a Rainmaker? It’s easier than you think.

By Pam Baker|2017-07-15T13:17:02-04:00March 3rd, 2011|Book Reviews, Communication and Marketing, Leadership, Marketing Strategy|

Very early in my career I spent ten years working for a national environmental consulting firm in the marketing department. At times the company struggled to maintain success in many varied geographic locations as well as in different specialized professional service sectors. One office or group of engineers would be “bringing home a lot of bacon” — [...]

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