In marketing the big picture is like a lot of little pieces that make up a big jigsaw puzzle. And in this puzzle, every little piece is important because it connects to the next one to create the finished whole. Visual storytelling is like this jigsaw puzzle -- and you want to build a balanced view of your nonprofit's big picture. Here are four types of visuals to consider.
The infographic revolution has assumed control. Infographics are everywhere—websites, newspapers, magazine articles, television commercials, blog posts—and when done right, rightfully so. We have crawled from the dark forest of soul-numbing pie charts and eyelid-relaxing bar graphs into the colorful, joyous fields where facts, data, stories and statistics that affect us socially, emotionally and financially are given the [...]
The trend is not good. In 2012 I set out criteria for evaluating quality infographics, lamented the overall lack of sustainability infographics to educate and inspire, but found 6 worth highlighting for you. Last year I found 5 infographics worth highlighting and reported although there was an abundance of sustainability visuals thanks to the rise [...]
A look at certification logos and the often-ignored accreditation, industry standard safety and compliance identifier marks is the ninth in this series on logos, identities and brands.
You'd think I would have learned this lesson. Last year I set out criteria for evaluating quality and lamented the overall lack of sustainability infographics. This year I can report sustainability visuals are abundant, thanks in large part to the meteoric rise in popularity of the social network Pinterest. But I’m not at all sure visual [...]
I thought the explosion of infographics and visuals on sharing networks would mean I’d have no problem finding 6 good ones on the subject of sustainability, but this turned out not to be the case. Ideas to make the world a better place can be powerful — and complex. It seems social math examples, process [...]
There's nothing better than a well-produced infographic — a chart that simply and beautifully captures and displays a bunch of quantitative information that would take pages of text to explain in words. Some things to look for in a good infographic include quick clarity (the presenting of data in not only a lucid but also [...]
