PR tactics and professional hockey haven't always been connected terms. Roughly a year ago I wrote about the NBA Lockout and its Marketing Effects. Well here we are in 2012 and all the same is holding true for the current situation in my favorite sport of hockey, and it is taking a toll on us [...]
I was passed along this research report from Nielsen that really stuck with me. Gender Divide: Reaching Male vs. Female Millennials. I’m 24 years old, tech savvy, and constantly either on my phone, the internet, or have the television on. Marketers can have a field day with me, whether it’s ads on my applications on [...]
Last week, two people named Armstrong made headline news: Lance and Neil (unrelated). Lance Armstrong had announced that he was no longer going to fight doping allegations from the USADA, which prompted the sensational headline of “Lance Armstrong to be stripped of his 7 Tour de France titles.” Not more than a few days later, [...]
It's no news that in today's world, we are inundated with advertising and marketing in every facet of our lives. Whether it’s on the Internet, TV, billboards, buses, cars with text painted all over, window signs on stores — everyone is trying to get your attention. Yet according to a piece by Brad Vander Zanden [...]
This past Thursday was a momentous day for United States citizens as the Supreme Court ruled on the Obama health care reform law. Many people tuned in to the news, checked their Twitter feeds, and followed the SCOTUS live blog to see if they will be able to afford health insurance or not. In a [...]
Three recent experiences as a consumer have reminded the young marketer in me of why labeling matters. The hours of attention spent on the exact wording and careful design of product labels and hang tags, industry debates over federal and state regulations, and seemingly endless educational materials on the "consumer's right to know" can seem [...]
It’s my favorite time of the year, as the weather is getting warmer and the National Hockey League playoffs are well under way. While catching some fresh air in between games, I’ve been glued to the TV for 3-hour stretches as exciting games have been conducted. Typically the TV timeout format for hockey games runs [...]
