Website Security and Maintenance: What you need to know
Website security and maintenance is an ongoing task that is sometimes confusing and often overlooked. Here's what you need to know.
What is the cost of a stunning new website?
I wrote about this last in 2010 when unemployment was near ten percent and competition for work was fierce and cutthroat. And while a lot has changed in the past five years, the steps to create a stunning website for your small business or nonprofit has not. The cost for a new website depends on [...]
Planning Your Inbound Marketing Offers
Inbound marketing is all about providing relevant content to your prospective customers with the goal of building relationships and ultimately, converting to sales. It doesn't matter if you sell a product or service, sharing your knowledge is valuable — but where do you begin? Think of planning your inbound marketing offers like preparing Thanksgiving dinner [...]
5 Takewaways from INBOUND 2014
I returned home with 5 takewaways from INBOUND 2014, in addition to nitty-gritty HubSpot software specifics, inspiring keynote learnings, and new friends.
Email Marketing for Professional Service Firms
Although we all have too much email and it seems to take forever to get through our inboxes, email marketing succeeds. I subscribe to several lists and groups, and I eventually get through most of those emails. Sure, I delete the travel offers and air fare deals sometimes without opening them, especially after a vacation, [...]
Website Redesign: Why You Need a Team for Success
Today your potential customers are spending most of their buyer’s journey time on the web and talking with others long before they even think about contacting you and your organization. That makes a hardworking, high-performance website a critical investment for professional services and small and midsized businesses (SMBs). Whether you’re planning to work with a [...]
What You Need to Know About Contests & Sweepstakes
Contests and sweepstakes are great ways of generating interest and expanding your reach to a target audience. If you want to increase web traffic, reward customers, and gain some new leads to add to your marketing efforts, then you might want to consider having a contest or sweepstakes give-away. Image via Wikipedia Many people use [...]
