Image by The Next Web via Flickr News, news, and more news With the increasing abundance of information via the Internet and the ever-growing variety of social media platforms, I sometimes feel as though I’m drowning in information and opinions. One way to manage the volume is to selectively limit your media channels [...]
Holiday season is on its way, though for many stores it has already been here for a couple of months. Sometimes I wonder if retail marketers have a different calendar than the rest of us. What do you think? Why the rush Shopping in mid-September I was already seeing Halloween decorations. Then when Halloween weekend [...]
When I come across advertisements I see as major failures, I like to call them “oopsies,” just to be generous. In reality, I am often stunned at what seems to me to be bad strategy and a lack of attention to detail. It’s more than avoiding stereotypes in advertising, it just doesn’t appear to me [...]
This past week New York City Fashion Week was on full display in the traditional media, and could also be followed as @NYFW and #mbfw on social media channels. The fashion shows demonstrated the new ways in which brands can interact via social media, most importantly Twitter. I was impressed with those brands that really [...]
