Sally Kieny

About Sally Kieny

Sally brings her technical knowledge and versatile communication skills to our clients’ work as a public relations manager, writer and editor.

Social Media Use by Tweens and Teens

By |2024-05-31T15:39:26-04:00April 9th, 2015|Research|

While we often write about social media in this blog and how businesses and organizations can use it strategically as part of an integrated marketing plan, it's not often first-hand field research on social media use by tweens and teens can be shared. But recently I had the opportunity to do some informal research on [...]

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Consistency Builds Your Brand: It’s more than a name or logo

By |2017-07-15T13:16:20-04:00March 12th, 2015|Best Practices and Tools, Communication and Marketing|

We have written about branding before. Usually when non-marketers hear the word “brand,” they think company name, logo and colors. While your company name and logo are an important part of your organization’s brand, they aren’t everything. Branding extends to all aspects of your marketing communications (tone, timing, content, channels, etc.). Consistency builds your brand. [...]

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Your PR Toolkit: Small things that have BIG IMPACT

By |2017-07-15T13:16:21-04:00February 12th, 2015|Best Practices and Tools, Public Relations|

If you have a PR firm working with you and your organization, you’re in good hands! That’s because you know your PR team is sweating the small stuff, so you don’t have to. I know, I know…it can occasionally feel like we are pesky flies on a hot summer day, buzzing around to touch base [...]

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Unclutter Your Marketing Strategies with Fresh Positioning

By |2017-07-15T13:16:21-04:00January 15th, 2015|Best Practices and Tools, Marketing Strategy|

A colleague recently mentioned a best-selling book called The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. It’s a guide for cleaning up and decluttering—getting rid of the items that no longer “bring you joy.” Intrigued, I picked up a copy in hopes of embarking on a successful “tidying up” journey [...]

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How to Measure Your PR Program Impact: A simple tool

By |2021-08-30T13:31:05-04:00December 18th, 2014|Measurement, Metrics and KPIs, Public Relations|

A standing joke among PR professionals is that we went into public relations to avoid numbers and “doing math.” But alas, we all know that math is a must—measuring the impact of our work is essential. There are many different ways to measure the impact of your PR work. But to do it well, you [...]

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The news release alone does not a PR program make

By |2017-07-15T13:16:23-04:00November 20th, 2014|Best Practices and Tools, Public Relations|

Most businesses and non-profits are familiar with the traditional news release. You know, the “who,” “what,” “where,” “when” and “why” of your news in the inverted pyramid style (most important on top, least important at the bottom).  In years past, the news release served as the backbone of most public relations programs, but the digital [...]

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