Simplify Your Message When You Know Too Much
It's important to simplify your message when you know too much, especially when preparing for media interviews.
Corrections and Comments: Who does what and when?
We wrote about asking the media for retractions and corrections in a post last year. Recent client news and questions spurred us to revisit this topic and add some tips for handling online comments to news stories. How and when to ask for a correction Before news was available online and around the clock, a [...]
Earned Media Versus Paid Media: Know the difference
We’ve written before about paid, owned, and earned media channels. Simply put, paid media is an advertisement--content that you develop and pay someone else to publish somewhere whether in a newspaper or online. Owned media is content you develop, publish and own -- like a brochure, product sales sheet or your website or blog. And [...]
How Word of Mouth Referrals Can Build Your Business
Word of mouth referrals are a great way to bring in new business whether you’re a business-to-business or business-to-consumer organization. But word of mouth alone won’t guarantee you a new customer or client. One person’s mention of your business to another is what gets you on the radar of a potential customer. Once they know [...]
Inbound marketing and more: Marketing-speak defined
Inbound marketing could be considered part of the new marketing-speak. We’ve written before about the importance of keeping your communications jargon-free—no inside acronyms, no technical language (especially when writing for a non-techie audience), keep it simple. Every industry has its own language it seems and sometimes it’s easy to forget that you need to communicate [...]
How To Make Your Event Newsworthy: Part Two
Finding an angle or news hook that’s relevant for the media and their viewers or readers is the most important step of making an event newsworthy. I've written before about how to make an event newsworthy. But this is a subject worth revisiting because a public event takes an inordinate amount of planning and work. [...]
Pinterest and Teens: A new found appreciation
I may have been somewhat premature when I first expressed my doubts about Pinterest for consumers in an earlier post. Let’s just say I’ve been known to be a little slow to warm up to new technology tools (my colleagues might say that’s the understatement of the year). But before you think that Pinterest has [...]
