Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the arts of getting noticed on Google, Bing or Yahoo. It can be tough when you're competing against the rest of the world, so focusing on local search can be a powerful strategy. Competition is Usually Local In reality, your competition is usually local, though [...]
By now, everybody who has any interest in SEO has heard the Google will soon be taking away keywords from Google Analytics. It's amazing how dependent most marketers and webmasters have become on keyword data. True, for years registered users of Google have been able to opt out of Google's search engine default mode of [...]
If your business relies on customers from the local geographic area, then local directories offer a major opportunity to improve your ranking in local search engine results. The Rise of Local Search Local search has become a popular term in SEO circles in large part because Google and other major players are devoting more and [...]
Everybody likes taking a vacation, but as a society, we're not very good at it. Americans work more days than our European counterparts yet our productivity is little better than theirs. Why things are the way they are is a subject for a book, not a blog post. I won't attempt to generalize the many [...]
The internet is no longer in its infancy. It may be approaching, or is already in its teen age years, depending on who you ask and what happens in the next few years. Back in the 90's, when I first starting using it, getting around was slow for the most part. Aside from websites that [...]
In Part 1 of this series, I described exactly how I designed an experiment to test (at minimum risk) whether or not it is possible to recycle a blog post without hurting SEO (search engine optimization). That is, I was interested in finding out whether or not Google would notice and apply the dreaded duplicate [...]
Reduce, Reuse, Recycle. It's not just for paper and plastic anymore. If you write a blog, you may want to try applying it to your posts as the years go by. But you've heard this is a bad thing to do, right? Let's try an experiment. Step 1: Select a Post I decided to choose [...]
