Tools and Technology

How to Optimize Photos for Your Mobile-Friendly Site

By |2017-07-15T13:16:19-04:00April 23rd, 2015|Tools and Technology, Website Design and Development|

Knowing how to optimize photos for your mobile-friendly site has never been more important. Accessing the Internet with mobile devices, such as smart phones and tablets, has increased dramatically in recent years. So much so there is a growing Mobile First movement in website development to focus on designing for mobile devices before accommodating the [...]

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Website Design: CSS3 Multi-Column Layout

By |2017-07-15T13:16:30-04:00March 20th, 2014|Tools and Technology, Website Design and Development|

CSS3 has some great tools for graphics, text and even animation, especially when combined with HTML 5 markup language. Here's one CSS3 trick that makes it much easier to do something old school. Text columns. If you look at a newspaper (quiet hipsters, they still exist) you'll notice that they break up their text into [...]

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Localized SEO and SEM

By |2017-07-15T13:16:32-04:00November 28th, 2013|Tools and Technology|

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the arts of getting noticed on Google, Bing or Yahoo. It can be tough when you're competing against the rest of the world, so focusing on local search can be a powerful strategy. Competition is Usually Local In reality, your competition is usually local, though [...]

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How to Leverage LinkedIn

By |2017-07-15T13:16:32-04:00November 14th, 2013|Social Media, Tools and Technology|

As a solo professional or small business owner, you work hard every day to connect with your customers, peers and other professionals in your industry. We're not talking the kind of connections made via phone or email, but connecting and networking with others who will help make you more productive and successful. One answer for [...]

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Google Giveth, and Google Taketh Away

By |2017-07-15T13:16:33-04:00October 3rd, 2013|Measurement, Metrics and KPIs, Tools and Technology|

By now, everybody who has any interest in SEO has heard the Google will soon be taking away keywords from Google Analytics. It's amazing how dependent most marketers and webmasters have become on keyword data. True, for years registered users of Google have been able to opt out of Google's search engine default mode of [...]

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3 Viable Video Options for Bloggers: Vine, Instagram, G+

By |2017-07-15T13:16:36-04:00July 22nd, 2013|Media Literacy, Tools and Technology|

If you’re a word person with stories to share, have you ever wondered what your options are for (occasionally and easily) adding video shorts to your blog posts? A video blogger creates a video blog by using primarily video— and you have no desire to go there — but that doesn’t mean you cannot see [...]

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In Marketing, Don’t Mistake a Shiny New Tool for Your Goal

By |2017-12-21T08:26:29-05:00July 15th, 2013|Communication and Marketing, Tools and Technology|

As I flicked through a group of RSS and Twitter feeds for a client in education recently, I came across a sketch that made me chuckle in recognition. Bill Ferriter, a.k.a. @plugusin on Twitter, posted a reminder for educators: “What do You Want Kids to Do With Technology?” I chuckled to myself because several of [...]

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