For many years the message triangle has been one of the tools I use most often for clients, and for myself. Whenever a major speech, news event or media interview looms, developing a message triangle is my starting point. Here’s why — plus a three-step guide to developing and using a message triangle effectively. The [...]
Image by avrdreamer via Flickr So you’ve decided to dive into the world of social media by starting a company blog. Congratulations! That’s a big step. You realize it makes sense from a business perspective and your plan is to integrate this new tool into your existing marketing activities. You’ve developed your [...]
We currently live in a technology-crazed world. More often than not while out at a social gathering, you’ll see (roughly) 6 out of 10 people glued to their mobile devices rather than talking face to face with their peers, myself included. This rings true at restaurants, sporting events, or even a house party. With access [...]
Everyone tells you that you need to research your potential customers, but no one tells you much about how to do it. Here are five practical ways to begin.
Last month I attended a supply-chain conference. While there were sessions on customs, management, and regulatory issues, there were also sessions on efficiency and waste reduction. We toured IBM in Vermont, which has been so successful with their energy use reductions that in 2008 IBM began offering consulting services to other manufacturers. The Opportunity I [...]
So this weekend I had a great time connecting with and visiting one of my three older brothers. As a group, my siblings and I have some pressing family business and decisions that need to be addressed. My brother admonished me about the fact that I hate having telephone discussions, and also pointed out that [...]
Today I lost all of my email files. After the moment of disbelief came the crushing feeling of despair. All of my email for the last 10 years was in that database — every project, purchase order, contact, my to-do list, everything for my work life. We all know it can happen. That is why [...]
