Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot of things. Websites can range from a simple and very basic informational microsite to an extremely complex fully integrated customer portal with an eCommerce back end. [...]
Inbound marketing is all about providing relevant content to your prospective customers with the goal of building relationships and ultimately, converting to sales. It doesn't matter if you sell a product or service, sharing your knowledge is valuable — but where do you begin? Think of planning your inbound marketing offers like preparing Thanksgiving dinner [...]
Most businesses and non-profits are familiar with the traditional news release. You know, the “who,” “what,” “where,” “when” and “why” of your news in the inverted pyramid style (most important on top, least important at the bottom). In years past, the news release served as the backbone of most public relations programs, but the digital [...]
Five tips for ensuring your next slide presentation engages your audience and reflects well on you and your organization.
Video strategy includes asking yourself five questions before you speak with your marketing agency or your video production team.
It's important to simplify your message when you know too much, especially when preparing for media interviews.
I returned home with 5 takewaways from INBOUND 2014, in addition to nitty-gritty HubSpot software specifics, inspiring keynote learnings, and new friends.
