When I started a business more than 15 years ago, I had lunch with the founder/owner/president of an international environmental engineering company. This company was, at the time, my biggest client. I had once been a long-term employee of the firm as well. So, I was bit nervous and a little intimidated. He asked me [...]
You can't "Just Do It" in communication and public relations. I remember when I first graduated from college and my family began obsessing over my newly developed resume – what it should say, what it should look like, who else should review it…and on and on and on. Then my brother finally said to me [...]
Let’s do an event! The "event" idea comes up from time to time during client meetings. Setting aside your (and occasionally our) initial excitement so we can determine the potential newsworthiness of such an event is a necessary, but tricky, task. Usually what you, as the client, really wants is to see your name in print or on TV. But an event isn’t always the best way to accomplish this.
The digital age has brought us millions of new online services and apps to help us share information and be more connected. One of these services, Storify, relates specifically to connecting communities of interest across multiple social networking sites. It’s a good way to get a snapshot look at what people are posting about a [...]
PR tactics and professional hockey haven't always been connected terms. Roughly a year ago I wrote about the NBA Lockout and its Marketing Effects. Well here we are in 2012 and all the same is holding true for the current situation in my favorite sport of hockey, and it is taking a toll on us [...]
This baby boomer has concluded that building your social media team is more a matter of depth, interest and judgment than it is age. Personally, I’ve never been an early adopter of technology. I think I was the last one in the office to get a smart phone (and now, of course, I can’t imagine [...]
I know we humans are subject to a long list of cognitive biases, but several recent events have reminded me anew of the need to beware of bias in myself, and in the media. Like everyone else I was eagerly anticipating the Olympics a few weeks ago. In the midst of the anticipation and news coverage, [...]
