We were asked recently to propose on a small website for a non-profit trade organization. The group, with about one hundred members, wanted a new website and had been referred to us from another small nonprofit we had worked with. The conversation went something like this: Them: We need a website Me: Ok, what do [...]
If your business relies on customers from the local geographic area, then local directories offer a major opportunity to improve your ranking in local search engine results. The Rise of Local Search Local search has become a popular term in SEO circles in large part because Google and other major players are devoting more and [...]
Social media buttons seem to be everywhere, except when you want one. I am often frustrated by not being able to share an interesting article, or by the difficulty of finding a company or individual’s social media handle so I can follow them. I have finally come to the conclusion that the major reason for [...]
Ever since smart phones hit the market in 1994 (though they weren’t called “smart phones” until 1997), they have changed the way we use the web. More than half of Americans use smart phones. In addition to phones, smart tablets and reading devices that can access the Internet are now ubiquitous across the world. These [...]
Reduce, Reuse, Recycle. It's not just for paper and plastic anymore. If you write a blog, you may want to try applying it to your posts as the years go by. But you've heard this is a bad thing to do, right? Let's try an experiment. Step 1: Select a Post I decided to choose [...]
Website design standards continue to evolve and best practices change with connection speeds, operating systems, browsers and devices. Just as mobile devices all but killed Flash on websites (thanks to Apple and the iPhone), mobile devices are bringing back the “Home” button or navigation link. The Evolution of Web Standards In the early 1990’s (yes, [...]
Adobe Flash is a very powerful platform for making a variety of interactive applications for the web. Most games are built using it. Many of the popular video players use it. Interactive maps, forms and more are all generally built using it. If it's cool, it's likely to be built in Flash. One quick way [...]
