5 Social Media Changes Content Marketers Should Know About

Keeping up with multiple social media platforms has become a full-time job and it’s easy to fall behind. There have been 5 social media changes recently that content marketers should know about. Within a week Google announced four significant changes, Twitter made one major change, while Facebook and Pinterest continued tweaking their networks. Let’s take a brief look at the changes, and then consider the potential implications.

5 social media changes content marketers should know about

What are the implications for you?

Your audiences, change goals and priorities are distinctive, so “your mileage will vary” based on the impact of recent changes. Here is a random sample of the large and small impacts we’ve heard:

• In-stream Twitter photos and videos must be sized differently to avoid awkward cropping
• YouTube comments may prioritize friends and contacts of the account manager currently signed in (rather than the business or nonprofit organization’s followers)
• Making website or blog changes based on Google’s Speed Test Suggestions conflicts with other SEO recommendations or may create new conflicts with essential plugins or extensions
• Restricted Google+ Communities is a welcome (and long overdue) solution for many collaborators
• Google Helpouts has the potential to be a destructive technology for many micro and solo-entrepreneurs, either enabling new revenues or driving prices down if off-shoring becomes acceptable

Please share your comments. Are these the top 5 changes for you? What are the effects of the recent social media changes on your content marketing efforts?