Decisions, decisions. Color choices shape our lives every day. We choose colors for our clothes, cars, walls, towels, dishes, even pets. We are surrounded and comforted by our choices, inundated and influenced by the colors we encounter in our environment. Color affects our mood, our actions, our quality of life, and our buying decisions. It is [...]
As a designer, how do I tell you, as a client, why a certain typeface works well for your ad? How do I explain the allure of a particular color—why it will resonate with your audience, or why all other colors and design elements work with the design and properly communicate the feel of your [...]
In article 6 of the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore combination marks—logos using both typography and symbols—as we delve into the design categories of crests and shields. Since this series continues to expand as we go deeper into the categories of logo design, here are the previous articles [...]
In this fifth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore the third category of logo, the combination mark. In case you have not read the previous articles, Logo Design 101: The Symbol looked at the origin, history, purpose, and meaning of symbols. Logo Design 101: The Wordmark [...]
In this fourth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we start to explore the third category of logo design, the combination logo. Logo Design 101: The Symbol looked at the origin, history, purpose, and meaning of symbols. Logo Design 101: The Wordmark dealt with the importance of font choice, typeface [...]
Let's continue to dig into logo design. Logos fall into 3 basic categories: Standalone Symbol, logotype/wordmark, and combination marks. In this post we will explore the wordmark. (In the first in this series of blog posts, Logo, Corporate Identity or Brand—What’s the Difference?I briefly explored these three marketing essentials and their relationship to each other. [...]
In the previous post Logo, Corporate Identity or Brand—What's the Difference?, I briefly explored these three marketing essentials and their relationship to each other.
