Leveraging LinkedIn for your business is a social media necessity. If you do nothing else in the vast social media continuum, LinkedIn is a solid place where you are likely to engage with industry peers, colleagues and - yes, it's true - your target audience(s). Leveraging LinkedIn for Business I was recently invited to present [...]
To tweet or not to tweet? That is your question, right? Social media for regulated industries is still an open question for many marketers. As with any decisions that have a direct impact on your business' public image and legal obligations, it is definitely worth thoughtful consideration. Easier or Harder? In my experience (as a [...]
Should you take the plunge? If you're a small business owner, your choice is to do something internally or select professional service firms to help you.
In the world of social media, there is a saying that it doesn't matter whether you are posting for a business, non-profit or personal page — kittens and puppies generate the most engagement and make for the most popular social media posts. One of our agency's most popular recent posts proved just that again in [...]
This blog post may actually end up helping to alleviate some of my own confusion - as well as yours - about the difference between public relations and marketing. "But wait," you ask, "she's supposed to be a public relations/marketing strategist and she doesn't even know the difference?" Well, sorta. The answer is simple: sometimes [...]
School vacation was last week and my two sons and I traveled to visit my parents in Florida. Our lives are hectic with work, sports and school events and we were looking forward to some down time with a few fun plans mixed in. I made the decision (very smart in retrospect) to plan something [...]
Things change. In our fast-paced world, nothing seems to change more rapidly than the technology industry. Not only are computers and other technology constantly evolving, but demand for mobile devices and the information received on them is in constant demand from consumers. That information - also known as content - will be in even higher [...]
