Four Must-Have Social Media Tips for Nonprofits
In the social media world, the mantra is “relationships, relationships, relationships.” Here are four must-have social media tips for nonprofits to build those relationships.
Family Traditions and Traditional Marketing Practices are Related
I received a delightful text message this past weekend. It was about my youngest son providing personal customer service at our family's 65-acre choose-and-cut Christmas tree farm. “Kate, I just returned from getting my tree. Your son took me out on the tractor and drove around to help me pick a tree. He treated us [...]
How to Leverage LinkedIn
As a solo professional or small business owner, you work hard every day to connect with your customers, peers and other professionals in your industry. We're not talking the kind of connections made via phone or email, but connecting and networking with others who will help make you more productive and successful. One answer for [...]
Angling for the Story Hook in PR
Fishing for a story hook. In the world of public relations (PR), that means focusing on the heart of the story. In the marketing/PR agency domain, we are regularly approached to promote a story for the sake of promoting the story presented to us by a client. Often times, that story is not of interest [...]
Solid Writing Skills Are More Critical Than Ever
Nugget. In today’s world of writing brief “nuggets” of information, some people may not care or think solid writing skills are important for digital delivery. I would argue, however, that quality writing is now more critical than ever. Quality writing can be an opportunity to help your peers, colleagues or friends evaluate your message. In [...]
Retractions, Corrections and Hiccups
So your business story made the newspaper but it’s wrong. At least that’s how you may see it when something you’ve said has come back to haunt you. Or, perhaps there was a fact, date or name that was incorrect. Clients sometimes ask if we would request that a news editor retract a story in [...]
Mindful Marketing, Red Canoes and Loons
Mindful marketing, red canoes and loons mingled in my meditations lately. Meditation is something I typically do through the lens of a camera. It’s how I take time for myself and stay mindful in how I “see” the world both literally and figuratively. Allowing myself to reframe how I engage with the various events in [...]
